Aerial Advertising: Definition, Examples & Regulations

Instructor: Lauren Riley

Lauren has taught college level organizational behavior and has a master's degree in Business Administration.

In this lesson, we will define aerial advertising, discuss the types of advertising available under this medium and look at the regulations associated with aerial advertising.

What Is Aerial Advertising?

If you've ever been on the beach during a warm summer's day and looked up to see a plane flying by with a large GEICO banner flapping in the wind, you're no stranger to aerial advertising. Aerial advertising is a marketing strategy in which an aircraft is enlisted to create or display messaging for an organization. While most would think of aerial banners as the sole form of aerial advertising, the messaging could actually incorporate a wide variety of tools such as blimps, drones, skywriting, or flogos and take on static or dynamic messaging.

Aerial Advertising Methods

Perhaps one of the most well-known forms of aerial advertising is the use of blimps, inflatable low flying airships, to advertise a logo over a large crowd of people. Blimps are eye-catching and often appeal to marketers due to the higher rate of recall compared to other forms of advertising.


Banners are another popular form of aerial advertising in which a long strip of cloth bearing a logo or slogan is attached to an aircraft. While banners have traditionally been attached to low-flying planes, drones, or unmanned aircrafts, have become more popular in this form of aerial advertising due to their lower cost.


Another form of aerial advertising is skywriting, in which an aircraft uses smoke trails to write a message in the sky. This form of aerial advertising can be subject to weather conditions and is most effective on cool, humid, windless, clear days.

Similar to skywriting, flogos have recently become a more popular form of aerial marketing. Flogos are created from a specially-formulated foam which is very light but is able to retain its shape and through using a machine with a stencil-like feature that creates the uniquely shaped flogos that catch the audience's attention.

NEO flogo

To unlock this lesson you must be a Member.
Create your account

Register to view this lesson

Are you a student or a teacher?

Unlock Your Education

See for yourself why 30 million people use

Become a member and start learning now.
Become a Member  Back
What teachers are saying about
Try it risk-free for 30 days

Earning College Credit

Did you know… We have over 200 college courses that prepare you to earn credit by exam that is accepted by over 1,500 colleges and universities. You can test out of the first two years of college and save thousands off your degree. Anyone can earn credit-by-exam regardless of age or education level.

To learn more, visit our Earning Credit Page

Transferring credit to the school of your choice

Not sure what college you want to attend yet? has thousands of articles about every imaginable degree, area of study and career path that can help you find the school that's right for you.

Create an account to start this course today
Try it risk-free for 30 days!
Create an account