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Affiliate Marketing: Strategies, Methods & Techniques

Instructor: Yuanxin (Amy) Yang Alcocer

Amy has a master's degree in secondary education and has taught math at a public charter high school.

After reading this lesson, you'll know what options you have as an affiliate marketer. Learn how to pick products and how you can present your products to your audience.

Affiliate Marketing

Affiliate marketing is a way to make a living that is very appealing to many people because it is a form of passive income, meaning that you put in your work beforehand, and then you can sit back and wait for your money to come in. Affiliate marketing is a marketing agreement where a company pays an affiliate every time the affiliate brings in a sale for the company. An affiliate receives an agreed-upon percentage of each sale he or she brings to the company. Affiliate marketing is by no means a get-rich-quick kind of job. It takes time to build up your audience and to build trust and respect to the point where people feel comfortable relying on your recommendations. There are also many different strategies, methods, and techniques that you can use. Each has its benefits and appeals to different audience types.

It takes time to build up your affiliate marketing income.
affiliate marketing techniques

Different Strategies and Methods

Let's look at what you can do.

  • Coupons. You can create a coupon site where you post all the latest coupons from the companies you are affiliated with. This strategy appeals to people who like to save money.
  • Reviews. Running a review site is another common strategy you can use. People who are researching which product to buy are the type that will visit your review site. For example, a photography gear review site will attract photographers who are looking for the best photography gear to buy. They'll visit the site to see how various products compare with each other.
  • Authority website. Another strategy you can take is to build an authority website, which is a type of site that gives readers useful information on a particular topic, such as passing the SAT. It provides tips, along with affiliate links to the products you have chosen.
  • Ads. Another method that you can use is that of simply placing ads everywhere. You can choose to place either online ads or offline ads.

Choosing the Right Products

You can choose any of the above strategies and methods, but they won't work unless you have chosen the right products. When choosing your products, you can't just pick any product that you think fits your audience. No, you need to pick only those products that are of high quality and that will really help your audience solve a problem. If you post low quality products, your audience will begin to lose trust in your recommendations and won't purchase through your links.

For example, say you are creating an authority website for baby car seats. Since you are an authority website, your visitors come to you because they think that you know which car seats are the best ones to buy. To keep your visitors' trust, you'll need to recommend only those baby car seats that are of good quality. These car seats must have passed certain safety inspections and you yourself may have your own criteria for picking the best and safest baby car seat there is.

The only time that you'd want to talk about the not-so-good products is when you are making comparisons or suggesting a better alternative. You want your readers to know that you have done your homework and you are helping them make the best choice.

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