Alcohol & Advertising Lesson Plan

Instructor: Adrianne Baron

Adrianne has a master's degree in cancer biology and has taught high school and college biology.

Teaching students about alcohol abuse can be an uphill battle. Use this lesson plan to debunk the depictions given in alcohol ads. Your students will read a text lesson, discuss alcohol advertising, and create accurate alcohol ads.

Lesson Objectives

By the completion of this lesson, students will be able to:

  • Analyze alcohol advertisements
  • Explain reasons not to abuse alcohol
  • Describe the effects of alcohol on the body


2 hours

Curriculum Standards


Cite specific textual evidence to support analysis of science and technical texts, attending to important distinctions the author makes and to any gaps or inconsistencies in the account.


Integrate and evaluate multiple sources of information presented in diverse formats and media (e.g., quantitative data, video, multimedia) in order to address a question or solve a problem.


  • Copies of the Analyzing Tobacco & Alcohol Advertisements text lesson
  • Poster board
  • Art supplies (markers, colored pencils, etc)
  • Different pictures used in alcohol ads (on paper and overhead transparencies)
  • Index cards displaying consequences of alcohol abuse, such as being arrested for DUI, cirrhosis of the liver and fighting. (Try to write a consequence that relates to each of the pictures and then pair the index cards with the pictures they relate to.)
  • Computers
  • Projectors

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