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Analyzing, Applying, and Drawing Conclusions From Research to Make Recommendations

Lesson Transcript
Instructor: Jennifer Lombardo

Jennifer Lombardo received both her undergraduate degree and MBA in marketing from Rowan University. She spent ten years in consumer marketing for companies such as Nielsen Marketing Research, The Dial Corporation and Mattel Toys. She is currently an adjunct professor of marketing at Rowan University and a social media marketing consultant.

Many companies spend time analyzing, applying, and drawing conclusions from research to make recommendations for their businesses. Learn about using research effectively, and analyzing, applying, and drawing conclusions. Updated: 10/07/2021

Using Research Effectively

Companies spend enormous amounts of time trying to solve problems by conducting research in the workplace. One of the most critical parts of the research is to be able to analyze, apply and draw conclusions from the information and then ultimately make the best recommendations. This is the ability to manipulate, understand, organize and interpret data into achievable goals and recommendations.

Detective Lombardo has been hired by Aunt Mildred's Bakery to figure out why their business is in the toilet. Detective Lombardo is a consulting expert who conducts business research and comes up with a list of recommendations to help save floundering companies. Let's see how he comes up with recommendations.

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  • 0:02 Using Research Effectively
  • 0:43 Analyzing
  • 3:02 Applying
  • 3:32 Drawing Conclusions
  • 5:02 Lesson Summary
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Detective Lombardo has spent the last month acquiring two different types of data on Aunt Mildred's Bakery. He started with acquiring qualitative data, which is exploratory research that is based on opinions and insights. Some examples of ways to acquire this type of research are focus groups, in-depth interviews and observation. Detective Lombardo spent a few days observing the consumers uninterrupted to see what they purchased and how they reacted in the store.

Det. Lombardo then acquired quantitative data as well, which seeks to quantify the problem through the acquisition of data that can be further transferred into statistics. Examples of quantitative data would be online polls, surveys and store data points. The biggest difference is that qualitative is used for more exploratory research, while quantitative provides statistically proven results that can be used to recommend a course of action. Detective Lombardo has created a tip sheet to analyze the data:

1. Refresh memory about the research goals. Detective Lombardo reread his original goal that he developed with Aunt Mildred a few weeks ago. The point of the project was to find out why Aunt Mildred's bakery was not selling their product. He kept that in mind as he started analyzing the information.

2. Analyze quantitative information. Detective Lombardo gathered all of the data that was attained through statistically sampled means and then tabulated the information with statistical software, such as SPSS. He had data from an online survey that was administered randomly to individuals that lived in town through a professional survey company. He had consumers respond to a number of questions. For example, he asked how many cakes did you buy this year from Aunt Mildred?

3. Analyze qualitative information. There was also an enormous amount of data from his own observations, and in-depth interviews that Detective Lombardo had to analyze. He looked for patterns or suggestions that would help show a relationship or idea. For example, he found that most respondents wished the bakery offered free classes. He also observed that the bakery did better business when there was a local event in the park nearby.


After completing the basic analysis, Detective Lombardo needed to start interpreting the findings to develop some recommendations. He needed to apply the analysis findings into some recommendations. This means that he needed to put into use or find a purpose for the analytical results. For example, Detective Lombardo's analysis showed that the bakery needed to eliminate the brownies and cookies or develop better-tasting ones. He also started to think of ways to tie in events to drive more customers to the bakery.

Drawing Conclusions

Now that Detective Lombardo has completed the analysis and application of findings to some ideas, he needs to finish by drawing conclusions, or implying or inferring certain recommendations. He needs to record his own conclusions and make specific recommendations. For example:

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I would definitely recommend to my colleagues. It’s like a teacher waved a magic wand and did the work for me. I feel like it’s a lifeline.

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