Being a Self-Aware and Adaptive Communicator

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  • 0:42 Factor of Self-Awareness
  • 2:35 In Presenting
  • 3:36 Lesson Summary
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Lesson Transcript
Instructor: Jennifer Lombardo
To be an excellent speaker in the business world, you have to be self-aware and an adaptive communicator. This lesson will help you learn how to do that.


How you view yourself is a critical component of your ability to communicate a message successfully. The idea of self-awareness in a speaker is the ability to recognize talents, personality traits, skills, weaknesses and character introspectively. This lesson will cover how a self-aware and adaptive communicator can relate positively to an audience.

Let's take a look at how Tony is struggling at delivering effective sales presentations at work. He sells new retirement homes in a community located near a beautiful beach in Florida and has not landed a single sale. Tony needs some help with his presentation and people skills.

Factor of Self-Awareness

Tony's biggest problem regarding his sales presentations is that he is trapped in a self-fulfilling prophecy, in which a prediction is made and comes true because it causes an individual to act a certain way. For example, Tony thinks he is a horrible presenter and refuses to invest any time in learning additional speaker skills. Due to his lack of commitment, he has not improved his presentations, and the customers are repulsed by his sales pitch.

Tony needs to focus on himself and develop intrapersonal intelligence so that he can form a true picture of himself and make adjustments to succeed. It is being introspective and analyzing your motivations, feelings, emotions and goals. Tony is realizing that perhaps he is to blame for his poor business skills. He needs to invest time in learning to present, and then he will be able to communicate better with others.

Once Tony has self-awareness, he is then able to develop interpersonal intelligence and relate to and understand other people. He can use this information to target his customers with a presentation that focuses on key points relevant to the customer's motivations.

Another area of self-awareness that Tony needs to improve upon is his emotional intelligence, also known as social intelligence. It is about Tony expressing and understanding his emotions, which then allows him to analyze and focus on other people's emotions. He then can develop excellent interpersonal skills. His sales presentations are engaging, professional, articulate and relatable. His customers now feel that he is excited about his product and that he is really listening to their needs. All of Tony's success would not be possible if he did not develop self-awareness. Now Tony needs to take what he has learned and apply it to his presentations.

Self-Awareness in Presenting

Tony finally acquired a sales contract for a home this past week. He has been able to continue to adapt his presentation style and skills to engage customers. It is important to focus on the audience's reaction to his presentation. Does the audience respond well to Tony? Are they interested in what Tony is saying? Tony started to pay attention to his customers and how they reacted to what he was saying. He noticed that they seemed upset by his lack of knowledge about the community. He realized that if he studied more about the community, he would gain their trust and interest.

Tony wanted to understand how his audience reacted to his presentation skills. He thought of recording his speech so he could analyze it later. It was very helpful because it showed that Tony spoke too fast, did not make enough eye contact and ignored a few of the customers' questions. He realized he needed to adapt his presentation style to be more professional and attentive to the customers.

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