Benefit Segmentation in Marketing: Examples & Overview

An error occurred trying to load this video.

Try refreshing the page, or contact customer support.

Coming up next: Brand Awareness: Definition, Strategy, Metrics & Measurement

You're on a roll. Keep up the good work!

Take Quiz Watch Next Lesson
Your next lesson will play in 10 seconds
  • 0:00 Definition of Benefit…
  • 0:32 Examples
  • 1:38 Lesson Summary
Add to Add to Add to

Want to watch this again later?

Log in or sign up to add this lesson to a Custom Course.

Login or Sign up

Create an account to start this course today
Try it free for 5 days!
Create An Account

Recommended Lessons and Courses for You

Lesson Transcript
Instructor: Shawn Grimsley
Consumers often make purchases based on the value or advantage that they believe a product will provide. In this lesson, you'll learn about benefit segmentation and look at some examples. A short quiz follows the lesson.

Definition of Benefit Segmentation

Benefit segmentation is dividing your market based upon the perceived value, benefit, or advantage consumers perceive that they receive from a product or service. You can segment the market based upon quality, performance, customer service, special features, or other benefits. Often, different grades of the same product are offered to different market segments. Many different businesses use this type of segmentation, including the auto, clothing, furniture, and consumer electronics industries.


Let's look at some examples to illustrate the concept:

You operate a running shoe company and decide to use benefit segmentation. You segment your market into professional track runners, trail runners, and recreational runners. You develop your products and marketing plans along those three segments.

You operate an outdoor sporting goods company. You decide to use benefit segmentation and divide your market into recreational campers and serious outdoor adventurers, who have difference tolerances for price and expectations of quality. You market your high-quality and expensive camping, fishing, and hunting gear towards your serious adventurers and your more casual, cheaper products to your recreational customers.

To unlock this lesson you must be a Study.com Member.
Create your account

Register for a free trial

Are you a student or a teacher?
I am a teacher

Unlock Your Education

See for yourself why 30 million people use Study.com

Become a Study.com member and start learning now.
Become a Member  Back

Earning College Credit

Did you know… We have over 95 college courses that prepare you to earn credit by exam that is accepted by over 2,000 colleges and universities. You can test out of the first two years of college and save thousands off your degree. Anyone can earn credit-by-exam regardless of age or education level.

To learn more, visit our Earning Credit Page

Transferring credit to the school of your choice

Not sure what college you want to attend yet? Study.com has thousands of articles about every imaginable degree, area of study and career path that can help you find the school that's right for you.

Create an account to start this course today
Try it free for 5 days!
Create An Account