Broadcasting Lesson Plan

Instructor: Christopher Muscato

Chris has a master's degree in history and teaches at the University of Northern Colorado.

With this lesson plan, your students are going to learn about television broadcasting and programming. They will apply their knowledge by designing their own broadcasting schedules.

Learning Objectives

Upon completion of this lesson, students will be able to:

  • Define the methods and objectives of television broadcasting and programming
  • Explain how the desire to attract different audiences can impact broadcasting
  • Work in groups to coordinate their own broadcasting schedules


60-90 minutes

Curriculum Standards


Work with peers to set rules for collegial discussions and decision-making (e.g., informal consensus, taking votes on key issues, presentation of alternate views), clear goals and deadlines, and individual roles as needed.


Propel conversations by posing and responding to questions that relate the current discussion to broader themes or larger ideas; actively incorporate others into the discussion; and clarify, verify, or challenge ideas and conclusions.


Present information, findings, and supporting evidence clearly, concisely, and logically such that listeners can follow the line of reasoning and the organization, development, substance, and style are appropriate to purpose, audience, and task.



  • Ask students: Who watches television? Ask if they've ever wondered who is in charge of assembling the order of shows on each channel.
    • How do TV executives decide what shows to play and in which order? What sorts of considerations have to go in to this decision?
  • Hand out printed copies of Broadcasting & Programming: Types & Characteristics. Read this lesson aloud as a class, with one student reading aloud at a time and switching the reader with every paragraph.
  • Using this method, read through the lesson. Address the following discussion points as a class:
    • Can you think of examples of programs for each type of programming listed in this lesson? What makes each unique from the other?
    • What are common concerns that are shared by each type of programming? How does each get its funding? How do you think TV executives use programming to target specific audiences?
  • You may test student understanding with the lesson quiz.

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