Business Card Basics & Strategies

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  • 0:00 Value of a Business Card
  • 0:30 Business Name & Logo
  • 1:21 Contact Information
  • 2:13 Key Messages
  • 3:16 Lesson Summary
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Lesson Transcript
Instructor: Tara Schofield

Tara has a PhD in Marketing & Management

A business card is a tool you can use to inform others about who you are and what you do. Use the strategies in this video to create an effective and useful business card.

Value of a Business Card

Your business card is a critical part of your personal brand and your presentation in the corporate world. A business card tells someone who you are, what you do, and how to contact you. You want to make your business card effective and useful by sharing the right information.

Consider the following aspects when creating your business card: the company name and logo, contact information, and any key messages you want to share.

Your business name and logo, or corporate symbol, are significant in branding your company. If you work for a company, you'll want to make sure the organization's name and logo are on the business card. If you own your own firm, you'll put your name and branding image on the card. Make sure your name and title are prominently displayed. This tells people what you do. Sometimes people get creative with their titles, making their function potentially confusing or unclear to others. However, if you're direct and straightforward, people will know what you do without confusion. Additionally, by putting your company or employer's logo on a business card, you're strengthening its brand and helping to build name recognition, especially when that logo appears in other places, such as in advertisements and on product packaging and delivery vehicles.

Contact Information

Make it easy for people to contact you. Contact information typically includes your business and email addresses and office number. It's often a good idea to include the company website address. If you rely heavily on your cell phone, make sure you include your mobile number. Texting has become a viable method of communication, so including a simple note about texting can encourage others to use it as a quick and easy way to reach you. This can be as simple as stating 'Cell and Text' after your mobile number.

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