Business Case Study: Diversity in Cox Media Group

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  • 0:00 About Cox Media Group
  • 0:46 Cox's Culture of Diversity
  • 1:48 Cox's Diversity in Action
  • 4:04 Lesson Summary
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Lesson Transcript
Instructor: Beth Loy

Dr. Loy has a Ph.D. in Resource Economics; master's degrees in economics, human resources, and safety; and has taught masters and doctorate level courses in statistics, research methods, economics, and management.

Cox Media Group is a billion-dollar company with a multi-faceted inclusion program. The company's diversity initiative is one focused on employees, communities, customers, suppliers, and partnerships. We'll look at the components of this model program in this lesson.

About Cox Media Group

Cox Media Group is a global company that's known for advertising, broadcasting, marketing, and digital media. It was formed in 2008 when Cox Newspapers, Cox Broadcasting, and Cox Radio combined to form one company. You probably don't even realize how familiar you are with Cox Media Group's holdings.

The company, which hauls in $1.5 billion in revenue every year, owns several television and radio stations, newspapers, and digital services. For example, the company owns the Atlanta Journal-Constitution,, Dayton B2B Magazine, and the TV station WPXI in Pittsburgh. The company's goal is to operate as the top integrated media company in the world.

Cox's Culture of Diversity

To beat out competitors like Turner Co. and News Corp., Cox Media Group strives to have a workforce that reflects the markets it serves. The company touts its culture of diversity as one of its core company values. The company has won several awards for its gender diversity and diversity management programs.

Cox Media Group believes that one of its primary strengths is its diversity, and being an inclusive workforce will only heighten company achievements. With this commitment, the company makes an effort to integrate elements of diversity in pivotal areas such as employees, communities, customers, suppliers, and partnerships. Cox Media Group sees diversity as a way to promote differences among employees.

Cox Media Group's Diversity Council Summit is one example of how the company made skeptical employees believers. The company used this two-day event to clarify its diversity strategy and give each business team tactics to roll out its implementation. The company's diversity and inclusion process was then formalized, and teams began reporting on their progress.

Cox's Diversity in Action

Cox Media Group focuses its recruiting efforts on hiring minorities. The company continually uses the Women's Business Enterprise National Council and National Gay & Lesbian Chamber of Commerce as recruiting pools. To support its employees, the company has implemented diversity training, inclusion surveys, employee benefits for domestic partners, and employee resource groups. The company uses these activities to tout inclusion among its workforce and how these differences are valued by management.

Cox Media Group also supports local programs in the communities in which it operates. The company continually backs youth, civil rights, education, and economic programs for diverse groups, including race, gender, and sexual orientation. It partners with Boys & Girls Clubs of America, the National Association of Multi-Ethnicity in Communications (NAMIC), Women in Cable Telecommunications (WICT), and 100 Black Men of America. The company has worked with these groups to implement mentoring and diversity councils in local communities. Sponsorships for community events have also paid off for the company with media coverage and recognition.

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