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Card Stacking Propaganda: Definition & Examples

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  • 0:00 Card Stacking Defined
  • 1:42 Examples
  • 2:57 Lesson Summary
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Lesson Transcript
Instructor: Brianna Whiting
What is card stocking propaganda and how does it apply to the business field? This lesson defines the term and explores the concept through multiple examples.

Card Stacking Defined

We have all seen a commercial or two. Some appeal to our softer side while others try to make us laugh. While we have become used to commercials being part of our everyday TV viewing, rarely do we sit back and think about the goals of commercials.

Commercials are often trying to sell you something. In doing so, they need to make sure that their product appears to be better than the other leading brands. This entices consumers to purchase their products instead of a competitor's products. However, one must consider whether or not the information the commercial is portraying is actual fact or a biased attempt to make their product appear superior to the competition. In other words, one must decide if the commercial is using card stacking propaganda to sell a product.

So what is card stacking propaganda? How is it used, particularly where advertising is concerned? Well, for starters, card stacking is a term that originated with gambling, where card players would try to stack the deck in their favor. So, from a business standpoint, card stacking propaganda is a way to manipulate information so that one product looks better than another. This is often done by leaving out important facts or by comparing evidence in an unfair manner. For example, a company may do thorough research about a particular topic or product. However, after looking through all the research, the company then uses only the information that supports and promotes the product. At the same time, the benefits of the product being advertised are often exaggerated. Testimonials by consumers that support the product are a frequently used form of card stacking propaganda in advertising.

Examples

Let's look at some examples of card stacking propaganda.

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