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Coaching in the Workplace: Definition & Importance

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Instructor
Savannah Samoszuk

Savannah has over eight years of hotel management experience and holds a master's degree in leadership.

Expert Contributor
Joseph Shinn

Joe has a PhD in Economics from Temple University and has been teaching college-level courses for 10 years.

In the workplace, coaching can be useful in elevating the standards of employees and encouraging their development. Identify the benefits and importance of effective coaching, including behaviors and tactics that provide optimal results. Updated: 12/23/2021

What Is Workplace Coaching?

You most often associate coaching with a sports team. The workplace also needs coaches and coaching in order to be successful. Just like athletes need to be coached to reach their full potential, your employees in the workplace also need to be coached. Coaching is defined as training or development that helps a learner achieve a goal. For example, an athlete's goal may be to achieve running a six-minute mile. A coach would help the athlete to achieve that goal. In the workplace, an employee goal may be to improve his speaking skills. A coach would help this person achieve his or her goal of speaking better in public.

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  • 0:04 What Is Workplace Coaching?
  • 0:39 Benefits & Importance
  • 1:37 Effective Coaching
  • 2:42 Behaviors & Tactics
  • 3:53 Lesson Summary
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Benefits & Importance

Some companies only use coaching when someone is not performing up to the company's standard. Coaching should be used as a positive way to develop employees. There are many benefits coaching can have on a company. First, coaching can help to improve the workforce of a company. Some companies focus on hiring employees that have the right education, but may not have the real-life experience. Coaching can help to bridge the gap between education experience and work experience to get an employee acclimated with the company's expectations. Companies that focus on coaching these employees will reduce their turnover since the employee is not thrown into the workplace without coaching. Second, coaching can help with employee morale. A company that spends time coaching employees to help them improve will have employees that are more loyal and happier. Third, coaching helps to achieve organizational goals. The company can incorporate its overall goals with coaching in order to produce a team that matches the organizational goals.

Effective Coaching

After seeing the benefits and importance of coaching, it is important that your company has effective coaches. A company can roll out a coaching program but if it is not effective, the company will not see the benefits of it. In order to coach effectively you have to build trust and establish a relationship. Could you imagine meeting someone and instantly having him tell you things you need to improve in your life? This is why it is important to establish trust and a relationship in coaching. Coaching also needs to be encouraging and motivational.

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Additional Activities

Additional Questions


  1. What is the definition of coaching in the workplace?
  2. What is the importance of properly defining goals when deciding on the best way to coach?
  3. Should the same coaching techniques be applied across all jobs? Why or why not?
  4. One of the benefits of coaching is that it can help to bridge the gap between educational experience and real-world experience. Consider a time when you started a job that you were not 100% capable of doing on your own when you first started. What coaching techniques did your boss or someone else at your job use to get you the knowledge necessary to complete your job tasks fully and successfully?
  5. What makes a coach successful and effective in the workplace? What traits do you think will help a coach be a good one?
  6. There are four general behaviors and tactics that will help make a coaching experience a successful one. For each of these (see below), think of experiences you have had in your professional or personal life where these behaviors and tactics were and were NOT applied. What was the outcome when they were applied? What about when they were not? For all of your answers, explain why you think the outcome occurred.
  • Goal Setting
  • Problem Solving
  • Providing Valuable Feedback
  • Providing Support

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