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Communication Skills Needed in a Knowledge Economy

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  • 0:01 Advancing Technologies
  • 1:44 Knowledge Economy
  • 3:37 Global/Cultural Diversity
  • 4:29 Lesson Summary
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Lesson Transcript
Instructor: Jennifer Lombardo
Communication skills in today's work environment are a combination of advanced technologies, the introduction of a knowledge economy and worker understanding of a global village.

Advancing Technologies

Tim Technology is a recent college graduate who has begun a job search for a marketing position. He is extremely arrogant and believes that his education and training will easily secure him a great job. Tim believes it will be very easy to find a job since he spends all his free time on social media sites and texting. He thinks he will outshine even a manager with his technology skill set.

Tim's first interview was with a human resource manager of a large multinational company who asked Tim some basic questions during a preliminary meeting. Interviewer Hernandez asked Tim what he could offer the company in terms of his knowledge of advanced technologies. Tim quickly explained that he's spent hours on Instagram, Twitter, Facebook and could text faster than any person alive.

Hernandez told Tim that he would not be moving ahead to the main interview. Tim was shocked! He asked Hernandez why he failed the interview. Hernandez explained that the company needed a college graduate that was trained in advanced technologies, such as software coding, website design, online e-commerce, maintaining electronic calendars, coordinating cyber-meetings via video sites and desktop publishing to make brochures and flyers.

Tim was so caught off guard that he quickly left the meeting. Tim did not realize that he just had a basic knowledge of the communication skills that were needed in today's work environment. He signed up for online classes to learn Microsoft Office products, basic website development and desktop publishing. He hoped that he would be more prepared as he continued to interview. He next visited his old college advisor for some advice on his job search.

Knowledge Economy

Dr. Davis was Tim's college advisor and very helpful to all college graduates. Dr. Davis explained that Tim's job search was very different from many other graduates in the last ten years. Companies now had to participate in a knowledge economy in which success was determined not just by production, but instead by intellectual capital and technology development. He mentioned Apple smartphones, Samsung and Microsoft as some examples.

Tim also had to be prepared to understand the four tenets of a knowledge economy. Education and training is the first pillar as workers must understand that they will constantly need continuing education and training to remain competitive in the workplace. Dr. Davis gave praise to Tim for taking his classes in website design in order to make himself more attractive to employers.

The second pillar is information infrastructure, where companies must have the best technology framework, such as high-speed computers, Internet, etc. in order to disseminate information quickly. Dr. Davis suggested that Tim invest money in upgrading his home computer and cell phone so that he will be able to communicate quickly in any job he takes.

The third pillar is economic incentive and deals with how governments encourage the free flow of information and entrepreneurship. Tim needs to understand that companies are demanding highly trained workers to stay competitive.

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