Company Mission Statements: Definition & Examples

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  • 0:05 The Mission Statement
  • 1:00 Making a Statement
  • 1:42 Examples
  • 2:12 Your Mission Statement
  • 3:09 Strategic Plans
  • 4:20 Lesson Summary
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Lesson Transcript
Instructor: Sherri Hartzell

Sherri has taught college business and communication courses. She also holds three degrees including communications, business, educational leadership/technology.

This lesson explains the role of a mission statement in an organization. Learn the definition of a mission statement, how they are created and how they are used.

The Mission Statement

If you have ever wanted to know what an organization's purpose is, what it stands for and why it exists, you can find it all in one statement. The mission statement captures the essence of an organization. It makes a bold statement to the public and organizational members about the goals and underlying philosophies of the organization. The mission statement should explicitly state things related to its business, such as industry, products or services, employees, culture, customers and other stakeholders, objectives, adherence to things - like quality and efficiency, pricing, social responsibility and the community, suppliers, competitors and the individual niche or competitive advantage.

Making a Statement

An organization's mission statement is a very personal and deliberate declaration that symbolizes its legitimacy to the world and what its desired public image is. However, it is most important that the employees of an organization understand the mission statement above anyone else. This is because members of the organization are expected to be able to identify with and commit to upholding the mission statement. Consequently, the mission statement should be reviewed frequently to ensure that it truly symbolizes the organization, its goals and what it stands for.

Examples of Mission Statements

Some examples of mission statements from organizations that you may be familiar with include:

  • Facebook: 'Facebook's mission is to give people the power to share and make the world more open and connected.'
  • Coca Cola: 'To refresh the world; To inspire moments of optimism and happiness; To create value and make a difference'
  • Ford Motor Company: 'One Team; One Plan; One Goal; One Ford'

Assessing Your Organization's Mission Statement

As an employee of your organization, you should be familiar with the company's mission statement. If, however, you are not already aware of your company's mission statement, I encourage you to look it up and evaluate it. After reading the mission statement, ask yourself the following questions:

  • Is the purpose of the organization easy to recognize?
  • Does it reflect what, why and how the organization does what it does?
  • Do you identify with the mission as an employee?
  • As an employee, are you inspired to uphold the mission?
  • Does the organization's culture reflect its mission statement?
  • Would you be able to understand the mission if you were not a member of the organization?
  • Does it make an explicit statement about how they want the public to view the organization?
  • Is the mission statement recent and reflective of the current state of affairs at the organization?

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