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Comparing Traditional Marketing to Digital Marketing & Advertising

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  • 0:03 Traditional & Digital…
  • 1:10 Comparing Traditional…
  • 2:09 Benefits of…
  • 2:45 Benefits of Digital Marketing
  • 3:39 Negatives of Each Type…
  • 4:39 Lesson Summary
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Lesson Transcript
Instructor: Danielle Reed

Danielle works in digital marketing and advertising. She holds a bachelor's degree in English and an MBA.

In this lesson, we'll learn about digital marketing and traditional marketing platforms. Then, we will go over the pros and cons of each. The right combination of digital and traditional marketing differs depending on the company.

Traditional & Digital Marketing

In one sentence, traditional marketing is what your parents grew up with, and digital marketing is what you see when you are online every single day. These two types of marketing often compete with one another. Companies regularly allocate their budgets to marketing and advertising on different platforms. So, what is the difference between traditional and digital?

Traditional marketing is a broad category that incorporates long-established strategies, such as print, broadcast, direct mail, and telephone. These are methods created prior to the growth and development of the internet. The most popular forms of traditional media include:

  • Newspaper advertising
  • Magazine advertising
  • Radio and television commercials
  • Fliers, postcards, brochures, catalogs
  • Calling consumers on the phone

Now, there is a boom in digital marketing. This is defined as marketing of products or services using digital technology, like the internet, smartphones, and other emerging devices. The most popular forms of digital marketing include:

  • Email campaigns
  • Mobile phones
  • Company websites
  • Display advertising
  • Social media posting and advertising

Comparing Traditional & Digital Marketing

Traditional and digital marketing each have their pros and cons. Businesses of all sizes weigh the options and determine the right method for reaching their audience. This is known as a marketing mix, or a combination of factors controlled by a company to influence the purchasing decisions of consumers. Think about one of the largest companies in the world, Coca-Cola. This organization advertises on every possible medium. You've definitely seen their television commercials, you might follow them on social media, and you certainly have seen their banner ads on websites.

The main difference between digital and traditional marketing is where you see it. If you need a quick cheat, just ask yourself if the medium existed before the internet. If it did, this is a form of traditional marketing. If it did not, it is digital marketing.

The key similarities between all forms of advertising or marketing is its purpose to make a company known. No matter where a company puts its advertising or marketing funds, placement is about driving sales, brand awareness, and conversions.

Benefits of Traditional Marketing

Consumers care about traditional marketing. People still turn on their televisions and watch shows each and every week. There are a number of reasons it still holds firm. Some of the benefits of traditional marketing are:

  • Reaching customers for longer segments of time

  • Offering face-to-face contact to consumers

  • Boosting brand awareness among viewers of a certain show or channel

  • Showing commitment to certain organizations and activities through sponsorship of in-person activities

  • Saturating an area of the community with a local presence

  • Catching customers unaware and driving them to take action with a physical advertisement

Benefits of Digital Marketing

Digital marketing is becoming more of a priority for businesses. Unlike traditional advertising, it tends to level the playing field. Small companies are able to place their ads next to the largest firms in the world without paying too much. The benefits of digital marketing include:

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