Corporate Culture: Definition, Types & Example

Instructor: Shawn Grimsley
Corporate culture plays a large role in how a company behaves and interacts with the world around it. In this lesson, you'll learn about different corporate cultures. You'll also have a chance to take a short quiz.


Corporate culture can be thought of as the sum total of an organization's knowledge and history that is cultivated by it over a period of time that results in commonly held values, norms, customs, paradigms and worldviews shared by the members of the organization. This culture shapes how you view your organization and how you view yourself in it. It helps guide you in integrating into the organization and in interacting with the organization's outside environment.

Types of Corporate Cultures

There are numerous theories of corporate cultures and descriptions of corporate cultures. We'll take a look at the theory developed by T.E. Deal and A.A. Kennedy, who wrote Corporate Cultures (1982). Deal and Kennedy discovered four basic types of corporate culture in their studies.

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