Crafting Strong and Coherent Paragraphs in Business Communication

An error occurred trying to load this video.

Try refreshing the page, or contact customer support.

Coming up next: Structuring and Organizing Your Message

You're on a roll. Keep up the good work!

Take Quiz Watch Next Lesson
Your next lesson will play in 10 seconds
  • 0:02 Building a Strong Paragraph
  • 0:54 Three Parts of a Paragraph
  • 1:49 Topic Sentence
  • 2:21 Supporting Sentences
  • 3:36 Transitions
  • 4:17 Lesson Summary
Save Save Save

Want to watch this again later?

Log in or sign up to add this lesson to a Custom Course.

Log in or Sign up

Speed Speed Audio mode
Lesson Transcript
Instructor: Jennifer Lombardo
Employers view the ability to write effectively as a necessary skill. Crafting strong and coherent paragraphs in business communications allows a message to reach the intended receiver effectively.

Building a Strong Paragraph

The need for effective business writing is a valuable commodity. Employees need to be able to craft strong and coherent paragraphs in business communication in order for a message to be understood and impactful. In this lesson, we will discuss the blueprints of how to create a memorable and professionally written document.

Bobby Crane is the construction supervisor for Build It Construction. He is managing the development of a brand new skyscraper in the city. He is an expert at construction knowledge but is weak in the area of business writing. He has heard that in order to be promoted, he needs to be able to write more professionally. Luckily, he has developed an easy way to remember how to create a strong paper. We will look at how Bobby uses his newfound writing tips to create a letter to management asking to use a new type of glass material for the skyscraper.

Three Parts of a Paragraph

There are three important parts of creating strong and coherent paragraphs in business communication. Each of the three pieces allows a cohesive, complete, linked sequence of thought to allow the reader to understand the flow and logic of a paper. Bobby has created an easy way to remember the three key pieces using the construction terms 'foundation,' 'walls' and 'roof.' He has a drawing in his office that shows the following information about developing a strong paragraph:

  • Topic sentence, or the foundation of the paper: This is the sentence that reflects the main idea of the work and is placed somewhere in the beginning of the paper.
  • Supporting sentences, or the walls of the paper: The supporting sentences are used to offer more evidence for the topic sentence.
  • Transitions, or the roof of the paper: These are words or phrases that help link the paragraph together and provide flow.

Topic Sentence

The most crucial part of developing a strong paragraph is the topic sentence as it gives a summary of the rest of the paragraph. Bobby refers to it as his 'foundation' as it must be strong and effective in order to build the rest of his paragraph. It is also usually the very first sentence of the paragraph as it gives extremely detailed information to the reader. For example, Bobby's topic sentence is 'Build It should purchase a new type of glass for the skyscraper.' In this sentence, Bobby explains exactly why he is writing the paragraph, and in addition, it sums up what his proposal is about.

Supporting Sentences

The second part of building a coherent paragraph is to develop excellent supporting sentences within your message. The sentences contain specific details that further expound upon the main idea. The purpose of the supporting sentences is to convince the reader to offer agreement of the topic sentence. In Bobby's case, he wants management to consider purchasing the new glass, so he must provide supporting documentation for this decision. Each reason will be a supporting sentence. Let's take a look at his paragraph:

To unlock this lesson you must be a Member.
Create your account

Register to view this lesson

Are you a student or a teacher?

Unlock Your Education

See for yourself why 30 million people use

Become a member and start learning now.
Become a Member  Back
What teachers are saying about
Try it risk-free for 30 days

Earning College Credit

Did you know… We have over 200 college courses that prepare you to earn credit by exam that is accepted by over 1,500 colleges and universities. You can test out of the first two years of college and save thousands off your degree. Anyone can earn credit-by-exam regardless of age or education level.

To learn more, visit our Earning Credit Page

Transferring credit to the school of your choice

Not sure what college you want to attend yet? has thousands of articles about every imaginable degree, area of study and career path that can help you find the school that's right for you.

Create an account to start this course today
Try it risk-free for 30 days!
Create an account