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Crafting Strong and Coherent Paragraphs in Business Communication Video

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  • 0:02 Building a Strong Paragraph
  • 0:54 Three Parts of a Paragraph
  • 1:49 Topic Sentence
  • 2:21 Supporting Sentences
  • 3:36 Transitions
  • 4:17 Lesson Summary
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Lesson Transcript
Instructor: Jennifer Lombardo
Employers view the ability to write effectively as a necessary skill. Crafting strong and coherent paragraphs in business communications allows a message to reach the intended receiver effectively.

Building a Strong Paragraph

The need for effective business writing is a valuable commodity. Employees need to be able to craft strong and coherent paragraphs in business communication in order for a message to be understood and impactful. In this lesson, we will discuss the blueprints of how to create a memorable and professionally written document.

Bobby Crane is the construction supervisor for Build It Construction. He is managing the development of a brand new skyscraper in the city. He is an expert at construction knowledge but is weak in the area of business writing. He has heard that in order to be promoted, he needs to be able to write more professionally. Luckily, he has developed an easy way to remember how to create a strong paper. We will look at how Bobby uses his newfound writing tips to create a letter to management asking to use a new type of glass material for the skyscraper.

Three Parts of a Paragraph

There are three important parts of creating strong and coherent paragraphs in business communication. Each of the three pieces allows a cohesive, complete, linked sequence of thought to allow the reader to understand the flow and logic of a paper. Bobby has created an easy way to remember the three key pieces using the construction terms 'foundation,' 'walls' and 'roof.' He has a drawing in his office that shows the following information about developing a strong paragraph:

  • Topic sentence, or the foundation of the paper: This is the sentence that reflects the main idea of the work and is placed somewhere in the beginning of the paper.
  • Supporting sentences, or the walls of the paper: The supporting sentences are used to offer more evidence for the topic sentence.
  • Transitions, or the roof of the paper: These are words or phrases that help link the paragraph together and provide flow.

Topic Sentence

The most crucial part of developing a strong paragraph is the topic sentence as it gives a summary of the rest of the paragraph. Bobby refers to it as his 'foundation' as it must be strong and effective in order to build the rest of his paragraph. It is also usually the very first sentence of the paragraph as it gives extremely detailed information to the reader. For example, Bobby's topic sentence is 'Build It should purchase a new type of glass for the skyscraper.' In this sentence, Bobby explains exactly why he is writing the paragraph, and in addition, it sums up what his proposal is about.

Supporting Sentences

The second part of building a coherent paragraph is to develop excellent supporting sentences within your message. The sentences contain specific details that further expound upon the main idea. The purpose of the supporting sentences is to convince the reader to offer agreement of the topic sentence. In Bobby's case, he wants management to consider purchasing the new glass, so he must provide supporting documentation for this decision. Each reason will be a supporting sentence. Let's take a look at his paragraph:

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