Copyright

Create an Advertisement Lesson Plan

Instructor: Maria Airth

Maria has a Doctorate of Education and over 20 years of experience teaching psychology and math related courses at the university level.

There is no better way to learn than to do. In this lesson plan, students will learn how to write marketing copy by creating an advertisement in groups. An individual worksheet and written assignment help cement the concepts.

Learning Objectives

After this lesson, students will be able to:

  • Define ''marketing copy''
  • List the three most important aspects of writing marketing copy
  • Demonstrate an understanding of how to write marketing copy

Length

60-90 minutes

Curriculum Standards

  • CCSS.ELA-LITERACY.SL.11-12.1.B

Work with peers to promote civil, democratic discussions and decision-making, set clear goals and deadlines, and establish individual roles as needed.

  • CCSS.ELA-LITERACY.W.11-12.2.E

Establish and maintain a formal style and objective tone while attending to the norms and conventions of the discipline in which they are writing.

  • CCSS.ELA-LITERACY.W.11-12.1

Write arguments to support claims in an analysis of substantive topics or texts, using valid reasoning and relevant and sufficient evidence.

Materials

  • Printed transcripts of the video lesson How to Write Marketing Copy and hard copies of the lesson quiz
  • Audio/video equipment
  • Poster paper
  • Old magazine to be used for art
  • Art supplies (tape, markers, scissors, etc.)

Warm-up

  • Ask for a volunteer to share a memorable advertisement he/she has seen recently.
  • As a class, discuss what made the advertisement memorable:
    • What characteristics of an ad cause it to stand out from the rest?
    • Can an ad be geared only for specific audiences? How?
  • Explain that an advertisement is something called marketing copy.
  • Read the introduction to the lesson (found at the top of the transcript) to your class before starting the video.

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