Creating & Submitting a Project Proposal

Instructor: Olga Bugajenko

Olga is a registered PRINCE2 Practitioner and has a master's degree in project management.

How is throwing a block party similar to launching a new initiative at work? Both require an approval and financial support of other people! Learn how to create successful project proposals to persuade project sponsors.

project proposal

What Is a Project Proposal?

Every day we wake up with a number of fresh ideas in our minds. Some of the ideas can be realized without the support of others - for example, to go out for a run in the morning. Other ideas will be more complicated and will require getting other people on board to succeed - for example, throwing a block party or launching a new initiative at work. To present your project to others and get their support, a project proposal is created.

The main goal of the project proposal is to get approval and funding for the project. The project can be big or small - a CEO might submit a project proposal to develop a new line of business to the board. Alternatively, a freelancer might submit an idea for an article to a magazine editor. Both are projects that require a formal approval and finance.

A project proposal is a formal document that consists of three main parts - a description of work to be done, a justification for doing it and a presentation of your capability to deliver the project, including the costs and the delivery schedule. When presented together, these three parts should persuade the project sponsor to invest into your project.

How to Write a Good Proposal

A professional project proposal should start with a title page, an executive summary and a table of contents.

The body of the project proposal should include the following:

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