Customer Relationship Management & Email Marketing

Instructor: Sean Kennedy

Sean has 8 years experience as a supervisor and has an MBA with a concentration in marketing.

Customer Relationship Management (CRM) and email marketing help companies make sales easier. In this lesson, we will discuss how CRM facilitates sales utilizing one database and targeting.

CRM Software

Companies use Customer Relationship Management (CRM) software to help manage their business relationships and keep track of valuable customer information. With the popularity of Internet marketing, both small and large businesses can use an integrated software system with CRM and email marketing to help make email marketing more efficient and relationship management easier.

CRM Helps Make Sales Easier

CRM with email marketing helps make sales easier for the salesperson. Using CRM helps a company create email marketing campaigns that can reach a lot of people, stay in touch with customers, and keep track of customer contact information. Salespeople can see which customers have opened or not opened emails and, if needed, make follow-up phone calls to individuals who have not looked at the email.

Say you are a sales rep for a home improvement store and you want to send emails to past customers about a paint sale. You need to be sure that your customers receive these emails and read them. CRM with email marketing allows you to determine who reads the email, who doesn't, and whose email addresses are invalid. You also can save the data and edit any customer information as needed.

A Single Database Saves Time

Switching between multiple databases can be time-consuming especially for fast-paced businesses. Using a CRM that has email marketing included makes it easier to get work done more efficiently. CRM helps small businesses save information to a cloud, and access the information from any device. A single database makes it easier for companies to obtain information from other locations.

Your home improvement store has hundreds of different products. Before the store started using CRM, it had multiple databases for functions such as sales, email, customer information, products, etc. Whenever you received a phone call from a customer regarding an issue, you might have to check the email database, the sales database, the customer information database, and possibly the product database to help the customer. This process ate up a lot of your time, so you're glad that the store now has a CRM with all information in one database.

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