Data Mining: Applications & Examples

An error occurred trying to load this video.

Try refreshing the page, or contact customer support.

Coming up next: Data Warehousing and Data Mining: Information for Business Intelligence

You're on a roll. Keep up the good work!

Take Quiz Watch Next Lesson
 Replay
Your next lesson will play in 10 seconds
  • 0:00 Data Mining Definition
  • 0:41 Data Mining Applications
  • 1:41 Data Mining Examples
  • 2:50 Lesson Summary
Add to Add to Add to

Want to watch this again later?

Log in or sign up to add this lesson to a Custom Course.

Login or Sign up

Timeline
Autoplay
Autoplay
Lesson Transcript
Instructor: Kaitlin Oglesby
Data mining has a number of applications that can help companies make the most out of the information that they already have. This lesson demonstrates that as well as provides examples.

Data Mining Definition

More and more, companies are collecting massive amounts of information on just about everything, from their own business and manufacturing processes to the behaviors of their potential and actual clients. Data mining allows companies to dig into all that information and reach new and exciting conclusions that can revolutionize the way that they do business. From HR to marketing, there are a number of applications for data mining in companies of many different sizes. In this lesson, we'll take a look at some of the applications of data mining as well as different examples of its use.

Data Mining Applications

There are a tremendous number of applications for data mining. Most obvious are those used for marketing purposes. After all, companies tend to be very interested in their clients and therefore use their resources to gain enormous amounts of data on them. This data can be analyzed to look for patterns, clusters, or other data mining indicators that there could be something statistically significant present. If something is found, that information can be presented to the marketing team.

Marketing is not the only use of data mining. Manufacturing processes can be improved by looking at data about downtime and shortages in raw material inventory. Compensation practices can be improved by looking at the performance and morale of employees after receiving different levels of raises. In fact, the whole hiring process can be reexamined, with potential hires having their social media accounts examined to see if they fit in well with the paradigm of employees' social media accounts who are deemed high performers.

To unlock this lesson you must be a Study.com Member.
Create your account

Register for a free trial

Are you a student or a teacher?

Unlock Your Education

See for yourself why 30 million people use Study.com

Become a Study.com member and start learning now.
Become a Member  Back
What teachers are saying about Study.com
Free 5-day trial

Earning College Credit

Did you know… We have over 160 college courses that prepare you to earn credit by exam that is accepted by over 1,500 colleges and universities. You can test out of the first two years of college and save thousands off your degree. Anyone can earn credit-by-exam regardless of age or education level.

To learn more, visit our Earning Credit Page

Transferring credit to the school of your choice

Not sure what college you want to attend yet? Study.com has thousands of articles about every imaginable degree, area of study and career path that can help you find the school that's right for you.

Create an account to start this course today
Try it free for 5 days!
Create an account
Support