Designing an Advertisement Lesson Plan

Instructor: Sharon Linde

Sharon has a Masters of Science in Mathematics

Writing persuasively is a must-have for students these days. This lesson plan uses a text lesson to guide your students through the process of writing a persuasive design advertisement, then supports them as they apply concepts independently. Give the quiz to check understanding.

Learning Objectives

After this lesson, students will be able to:

  • Explain the purpose of persuasive writing.
  • Identify components of a successful advertisement.
  • Create a persuasive advertisement with guidance and independently.


1.5 hours for guided lesson, plus several class periods for the writing process

Curriculum Standards


Write arguments to support claims with clear reasons and relevant evidence


Introduce claim(s), acknowledge and distinguish the claim(s) from alternate or opposing claims, and organize the reasons and evidence logically.


Support claim(s) with logical reasoning and relevant evidence, using accurate, credible sources and demonstrating an understanding of the topic or text.


Use words, phrases, and clauses to create cohesion and clarify the relationships among claim(s), counterclaims, reasons, and evidence.


Provide a concluding statement or section that follows from and supports the argument presented.


Key Vocabulary

  • Persuasion
  • AIDA Principle
  • Body copy
  • Target market
  • Supporting evidence
  • Endorsements
  • Emotive language

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