Designing an Advertisement Lesson Plan

Instructor: Sharon Linde

Sharon has a Masters of Science in Mathematics

Writing persuasively is a must-have for students these days. This lesson plan uses a text lesson to guide your students through the process of writing a persuasive design advertisement, then supports them as they apply concepts independently. Give the quiz to check understanding.

Learning Objectives

After this lesson, students will be able to:

  • Explain the purpose of persuasive writing.
  • Identify components of a successful advertisement.
  • Create a persuasive advertisement with guidance and independently.

Length

1.5 hours for guided lesson, plus several class periods for the writing process

Curriculum Standards

CCSS.ELA-Literacy.W.8.1

Write arguments to support claims with clear reasons and relevant evidence

CCSS.ELA-Literacy.W.8.1.a

Introduce claim(s), acknowledge and distinguish the claim(s) from alternate or opposing claims, and organize the reasons and evidence logically.

CCSS.ELA-Literacy.W.8.1.b

Support claim(s) with logical reasoning and relevant evidence, using accurate, credible sources and demonstrating an understanding of the topic or text.

CCSS.ELA-Literacy.W.8.1.c

Use words, phrases, and clauses to create cohesion and clarify the relationships among claim(s), counterclaims, reasons, and evidence.

CCSS.ELA-Literacy.W.8.1.e

Provide a concluding statement or section that follows from and supports the argument presented.

Materials

Key Vocabulary

  • Persuasion
  • AIDA Principle
  • Body copy
  • Target market
  • Supporting evidence
  • Endorsements
  • Emotive language

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