Digital Marketing & Advertising: Assignment 3 - Sales Presentation

Instructor: Ryan Villard
If you have a College Accelerator membership and are seeking college credit for this course, you must submit your final project composed of a digital marketing plan and sales presentation, and pass the proctored final exam. You must submit your complete final project before registering for the final. Below you will find a prompt and instructions for submitting your final project, along with a rubric that describes how your project will be graded.

About This Assignment

You work for a digital marketing agency and you've been asked to prepare a comprehensive digital marketing plan and a presentation that will sell your plan to your 'client.' Your plan must be based on market research and a situation analysis, must clearly present digital marketing strategies and tactics that are likely to achieve your prospective 'client's' business goals, and must include a detailed, monthly marketing schedule and budget. It is important that you explain the rationale for your recommendations - why you are recommending these strategies and tactics - and why the 'client' should believe your recommended digital marketing strategies and implementation will be successful.

Sales Presentation Requirements

After you have completed your Digital Marketing Plan for Assignment 2, create a Sales Presentation to sell your plan to EcoFresh management. Include highlights of your Digital Marketing Plan and convince your 'client' that your plan will achieve their business goals. Your sales presentation must follow these requirements:

  • Formatted as a PowerPoint document.
  • At least 10 slides and no more than 20 slides excluding the title slide.
  • Professionally prepared and legible as a projected presentation.
  • Major references prepared in APA style. Since this accompanies a fully-sourced Digital Marketing Plan document, you only need to include the most important references.

We recommend completing the Digital Marketing Plan in Assignment 2 before preparing your Sales Presentation. It is essential that the two documents are in agreement and describe the same goals, objectives, digital marketing strategy and implementation plan.

Using Research and Sources to Support Your Recommendations

The digital marketing plan and presentation must represent original work developed by you for this course. Your analysis and recommendations must be supported by research about the market and consumers for natural cleaning products, trends, competition and digital marketing. Sources of primary and secondary information referenced must receive appropriate credit, using APA format.

If you're unsure about how to use APA format to cite your sources, please see the following lessons:

Determining Research Information Quality

One way to establish the credibility of your recommendations is to only use the highest quality sources of market research and digital marketing information. Consider the following factors when evaluating source quality and only rely on the best sources you can find.

Primary Sources: The best authority on digital marketing and advertising tools and processes are the companies who offer the services. For example, if you want to know about Google AdWords, do not refer to an article someone wrote about using Google AdWords, go directly to the Google AdWords site.

Authoritative: Is the author an authority and does the author have the credentials (educational background, past writing, experience, proven skills) in digital marketing?

Accurate: Is the source objective and impartial? Is the information included in the article from creditable sources and referenced or linked to source information?

Timely: Digital Marketing is a highly-dynamic field. It is essential to only use recent and current information. Something written in 2015 could be out-of-date and no longer accurate.

Grading Rubric

Your Digital Marketing Plan Sales Presentation will be graded based on the following rubric:

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