Digital Recruitment: Definition & Strategies

Instructor: Beth Hendricks

Beth holds a master's degree in integrated marketing communications, and has worked in journalism and marketing throughout her career.

Digital recruiting gives hiring managers more opportunities to connect with job seekers on social media and in mobile apps. In this lesson, you'll learn more about this tactic and some strategies for using it.

Where The Prospects Are

If you were looking to buy a new car, how would you proceed? Would you run an ad in the newspaper telling people you're looking for a car, hoping the right one turned up in your driveway, or would you go where the cars are - a variety of local automobile dealerships - to find what you're looking for? Most likely, you'd identify where the cars you're interested in are located and you'd pay those locations a visit.

It's a simple analogy, but it's also applicable to the business world as well. Specifically, it's applicable to how human resources departments attract and recruit agile talent to their organization. One of the most current methods of recruiting is right under your nose, accessible 24 hours a day, seven days a week. It's a tool known as digital recruitment, utilizing platforms like social media and mobile applications.

What is Digital Recruitment?

Digital recruitment, sometimes called social recruitment or online recruitment, occurs when hiring managers and human resources professionals use technology as a tool to attract and hire the best talent for an open job listing.

Thanks to the internet and mobile device usage, reaching the most skilled and proficient candidates today is easier than ever. No longer are companies restricted to a local newspaper or bulletin board for attracting the best talent; rather, businesses can recruit around the world for job listings from the comfort of their own office.

Popular avenues for digital recruitment are platforms you may already be familiar with. Websites like Facebook, Twitter and LinkedIn can match employers with potential candidates, and mobile apps like Instajob and LinkedIn Recruiter are becoming big-time players in job recruiting. And, as millennials continue to grow their share of the workforce, these tools will become even more important.

Let's take a look at some of the strategies businesses can adopt in reaching job prospects through digital recruitment.

Digital Recruitment Strategies

From online games to social media sharing, digital strategies can make it more efficient to recruit the best talent. Here are some strategies you might consider implementing.

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