Diverse Talent Recruitment: Hiring, Retention & Promotion

Instructor: Tammy Galloway

Tammy teaches business courses at the post-secondary and secondary level and has a master's of business administration in finance.

In this lesson, we'll define diverse talent recruiting. We'll also identify recruiting and hiring strategies as well as tools for retaining and promoting a diverse workplace.

What Is Diverse Talent Recruitment?

ABC Corporation recently received enormous backlash from the social media community regarding the lack of diversity in their workforce. The chief human resource officer, Kathy, meets with her department to discuss a new diverse talent recruitment initiative. Diverse talent recruitment focuses on sourcing, recruiting, hiring and promoting candidates in underrepresented groups. For ABC Corporation, this means hiring more women, people with disabilities and individuals from different racial and ethnic groups. For the rest of this lesson, we'll explore hiring, retaining and promoting a diverse workplace.

Recruiting and Hiring Strategies

Kathy has come to understand that diversity in the workplace increases innovation, promotes a healthy organizational culture and informs consumers that the company value differences. She develops a new diverse talent initiative that includes the following recruitment strategies:

  • Updating the recruitment website to include diversity statements such as Our ability to attract and retain a diverse workforce speaks to our organizational inclusiveness. We are committed to providing an equal opportunity to people of all races, ethnicities, religions, genders, sexual orientations, gender identifications, age and disabilities.
  • Using recruitment advertising that portrays diversity. Research has shown minority representation in recruitment advertisement increases the likelihood of minority applicants.
  • Advertising in large diverse environments, such as colleges and universities, magazines and social media communities, that target minority consumers.

As part of the recruitment strategy, Kathy and the rest of the HR department work to identify additional areas of for diverse recruitment. They, they add them to the online portal. Kathy also hosts an informational discussion about the importance of selecting and hiring candidates free from bias and discrimination. She points out the Civil Rights Law of 1964 strictly prohibits employers from discriminating against potential candidates or employees based on sex, religion, gender, color or origin.

ABC Corporation decides to use a merit-based evaluation system to ensure equality. The recruiter will collaborate with the hiring manager to identify pre-determined interview questions with a rating system. Then, each candidate will be asked the same questions and rated accordingly.

Retaining and Promoting a Diverse Workplace

Attracting and hiring diverse talent is just the first step to improving diversity in an organization. The second step is retaining and promoting a diverse workplace. Kathy develops several new initiatives in this area that include:

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