Effective Email Marketing Tips

Effective Email Marketing Tips
Coming up next: How to Create Emails that Capture a Reader's Attention

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  • 0:00 The Power of Email
  • 1:04 Strong Subject Line
  • 2:01 Call to Action
  • 2:43 Test Messages
  • 3:20 Lesson Summary
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Lesson Transcript
Instructor: Elissa Vaughn

Elissa is a professional content writer with a certification in inbound marketing, BA in history, and a decade of experience in retail sales and marketing.

Email is used by more than 2 billion people worldwide. That's why it's more important than ever to craft marketing emails that stick! In this lesson, we will explore how strong subject lines, calls to action, and test messages can prevent your emails from ending up in the spam box.

The Power of Email

On average, people encounter over 100 emails per day in their inbox, resulting in more than 200 billion emails being sent and received each day across the globe. With so much email activity occurring every day, it's vitally important to craft email marketing campaigns that stand out from the crowd. Stop and think about the last marketing email that you opened, and ask yourself the following questions:

  • What inspired you to click on that email?
  • Did the subject line spark your interest, or did it come across as too spammy?
  • While reading the email, were you encouraged to engage more with the topic?
  • How was the email composed? Were there issues with grammar, spelling, or the template?

Asking yourself these simple questions is the first step toward crafting a valuable email that sticks in the mind of the reader. Therefore, to ensure that your email is a winner, it's critical to include a strong headline and a call to action, and to test out your message before it goes live.

Strong Subject Line

First impressions are everything in email marketing. Since that subject line is the first thing your email subscribers see, it's important to get it right. A strong subject line should create a sense of value, excitement, urgency, or importance for the reader. Generally, your subject line should only be 50 characters or less, giving you just the right amount of room to pack a punch. Consider the following examples while writing your next subject line:

  • Avoid These 5 Common Marketing Mistakes
  • Stop Missing Out on These Great Frequent Flyer Deals
  • Complete Your Profile to Start Generating Job Leads Today
  • Happy Birthday, Sarah. Your Subscriber Gift Is Waiting!

These subject lines suggest that something of value awaits the recipient. Here, the values being advertised are quality marketing advice, great flight deals, possible job leads, and the excitement of a birthday surprise.

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