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Elements of Effective Communication in the Workplace

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Instructor
Jennifer Lombardo

Jennifer Lombardo received both her undergraduate degree and MBA in marketing from Rowan University. She spent ten years in consumer marketing for companies such as Nielsen Marketing Research, The Dial Corporation and Mattel Toys. She is currently an adjunct professor of marketing at Rowan University and a social media marketing consultant.

Expert Contributor
Jerry Allison

Jerry holds a Doctor of Business Administration and a Master’s in Mathematics. He has taught business, math, and accounting for over 25 years.

There are a few ways to improve communication in a place of employment. Learn more about the four elements of effective communication in the workplace and it's purpose. Updated: 10/06/2021

Have you ever had a boss who did not communicate effectively? Maybe your boss rambled on and on and never got to the point? Or perhaps they left confusing or misleading directions for you on how to carry out a work project?

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  • 0:02 Effective Communication
  • 0:47 Practical
  • 1:24 Factual
  • 1:59 Clear & Concise
  • 2:27 Persuasive
  • 3:00 Lesson Summary
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The Happy Valley candy store sells chocolates in the local mall. Cindy, the manager, is putting together a mandatory email that will be sent out to all employees about a new policy regarding punishment if employees are caught eating the chocolate goods. It seems many employees tend to help themselves during the day to the chocolates, and it's hurting profits.

Cindy will ensure that the message is practical so that her email provides useful information that will make it easy to understand the policy. Cindy's email uses simple, easy language to express that while she understands the chocolate is tempting, it is off-limits.

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Cindy is very upset with the disappearing chocolate. The email states that the store has lost over 50 pounds of chocolate due to employees eating on the job.

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Another element of effective communication is the need for the message to be clear and concise. This means that any communication message should be easy to understand. The originator of the message should not try to impress the receivers. Instead, the sender should make sure the message is not full of complicated terms or easily misunderstood language. Cindy made sure to edit her email by simplifying the message and making it easily understandable.

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Persuasive is the last element of effective communication. It is the ability to capture the receiver's attention and motivate them to a desired action. Cindy's email easily captured the employees' attention with its MANDATORY POLICY CHANGE subject line. She also explained that any employee caught on camera eating chocolates in the future would be fired immediately. She wanted to use a scare tactic in her email to get a desired action of her employees not eating any more chocolate.

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Effective communication is a two-way information-sharing process where one person sends a message that is easy for the receiver to understand. In business, effective communication helps individuals work more productively and efficiently. There are four specific elements of effective communication, which are as follows: practical, factual, concise and clear, and persuasive.

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Additional Activities

Effective Communication Thought Exercises

Discussion Question 1

Have you ever had a situation where someone has wanted you to do a task, but was not clear in explaining how to do it? How did it make you feel? If you were the one giving the task to someone, how would you have done it better?

Discussion Question 2

Sam works for Almost CPAs as a supervisor. Sam has just come from a meeting with a client who wants to do a complex project that Almost CPAs has never done before. Sam has decided to have Chris do the project. How should Sam communicate the project to Chris? Which mode of communication should Sam use to tell Chris about the project - email, telephone, videoconference, or in-person? Why did you choose what you did? Which of the four elements of effective communication should the chosen method have?

Sam also has another project that he would like Alex to do. This is a routine project and in fact, Alex does it all the time and it shouldn't take much of his time. Since Alex already knows what to do, which mode of communication should Sam use to tell Alex about the project - email, telephone, videoconference, or in-person? Why did you choose what you did?

Group Project

Create a simple picture on a piece of paper such as a square intersecting a triangle or a circle intersecting a rectangle. Have one person from the group go to a whiteboard with a marker. This person must always face the board. A second person will be given the picture and will sit behind the first person. The second person will then instruct the person at the board how to draw the picture. After the picture has been drawn on the board or enough time has expired, discuss what could have been done differently and how the communication could have been better.

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