Employee Surveys: Benefits & Examples

Instructor: Tara Schofield

Tara has a PhD in Marketing & Management

Employee surveys offer a valuable opportunity for staff members to give feedback to managers and executives of the company. When a company implements an employee survey, it can learn important, honest information from the employees' point-of-view.

Employee Survey Benefits

Deadlines. Projects. Timelines. Goals. There are so many priorities in the business world that it can be very challenging for managers to be connected to their employees. It can be even more difficult for employees to share their thoughts, concerns, and ideas. One of the most powerful tools a company can offer to improve work conditions is the employee survey. An employee survey is a way to ask employees for ideas, opinions, and suggestions. This feedback can be about any aspect of the business, from how a person feels about their job to ideas to improve the company.

There are many types and formats of employee surveys. Often the surveys are done electronically or in a way that is anonymous, allowing the respondent to give honest, open feedback about their work experience and feelings. This creates a safe environment and removes the risk of retribution for responses that may not be favorable for managers or the company in general. There are less anonymous methods, such as a focus group, to gather less confidential information.

The most effective employee surveys offer the respondent the opportunity to provide the right information in the right format. The more honest the feedback, the more useful the information is for the company.

Employee surveys offer several benefits that include:

  • Improving morale
  • Opening lines of communication
  • Providing new ideas that can improve the business
  • Encouraging honest feedback that can help managers make decisions and be more aware of problems

Improving Employee Morale

One of the greatest benefits of conducting employee surveys is the improvement to morale that can happen. Most employees want to be heard and know their opinions matter. Employees who know their input is valued will be more loyal and committed to the company. The critical aspect is acting on the results of the survey. When comments and suggestions are received, steps need to be taken to implement the good ideas. As actions are taken to integrate the ideas into the business, employees feel more appreciated at work and are more willing to provide more input in the future.

Just as responding to surveys can increase morale, neglecting employee feedback can destroy morale. Companies that ask for feedback need to be prepared to act on what they learn and demonstrate the they are committed to using the information received. If a company asks for opinions and ideas, then ignores the responses, the message is sent to employees that their thoughts do not matter to management nor is their input respected. This creates a culture where employee do not feel valued, can become discouraged and frustrated in their job, and lead to lower production, a poor attitude, and lack of team spirit.

Conducting employee surveys gives employees a chance to share their feelings and report problems that might otherwise go unshared. As managers listen to employee feedback and make positive changes based on the survey responses, employees feel valued and respected. This leads to greater satisfaction and overall higher morale.

Opening Lines of Communication

Employee surveys offers staff members a chance to express themselves, especially if they have a fear of sharing their ideas openly. Confidential surveys allow employees to share honest, direct opinions. The key to opening lines of communication is providing a safe way for employees to offer their opinions and seeing their input is valued. The more supported and respected an employee feels, the more willing they will be to address issues personally and communicate more openly with their manager.

Providing New Ideas

Some of the greatest solutions come from employees having a chance to offer ideas. Often, management isn't aware of the challenges that are faced daily or problems that are happening in the workplace. However, when employees are offered the opportunity to respond to a survey, they may share concerns and problems with management or they may offer solutions and ideas to improve operations. When managers take time to listen to the input of their team members, they can gain invaluable information to improve their department, work, and company.

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