ESL Advertising & Marketing Lesson Plan

Instructor: Suzanne Rose

Suzanne has taught all levels PK-graduate school and has a PhD in Instructional Systems Design. She currently teachers literacy courses to preservice and inservice teachers.

Through activities in this lesson plan, you will be able to help your ESL learners understand advertising and marketing terminology and approaches, through discussion and hands-on activities.

Learning Objectives

As a result of this lesson, students will be able to:

  • identify and comprehend vocabulary related to advertising and marketing
  • utilize new vocabulary terms in discussions with peers
  • work collaboratively with peers
  • make a presentation to the class in English
  • apply new information learned about advertising and marketing


120-180 minutes

Curriculum Standards

  • ELP 9-12.2

An ELL can participate in grade appropriate oral and written exchanges of information, ideas, and analyses, responding to peer, audience, or reader comments and questions.

  • ELP 9-12.6

An ELL can analyze and critique the arguments of others orally and in writing.

  • ELP 9-12.7

An ELL can adapt language choices to purpose, task, and audience when speaking and writing.

Materials Needed

  • Projector or SMART Board
  • Logo Activity Handout (1 per student)
  • List of vocabulary terms (1 per student)


  • advertising
  • billboard
  • brand
  • brand loyalty
  • brand awareness
  • branding
  • catchy tune
  • celebrity endorsement
  • commercial
  • consumers
  • coupon
  • customer
  • marketing campaign
  • product placement
  • publicity
  • QR code scanning
  • slogan
  • spokesperson
  • target audience

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