ESL Commercials Lesson Plan

Instructor: Mary Beth Burns

Mary Beth has taught 1st, 4th and 5th grade and has a specialist degree in Educational Leadership. She is currently an assistant principal.

In this lesson plan, ELL students will learn about commercials. Students will engage in a variety of activities that involve many opportunities for speaking, listening and writing. At the end, students will create an original commercial.

Learning Objectives

  • View a variety of commercials
  • Identify marketing strategies used in commercials
  • Generate a list of sensory adjectives that could be used to sell a product
  • Create an original commercial


45-60 minutes

Curriculum Standards

  • CCSS.ELA-Literacy.L.5.3

Use knowledge of language and its conventions when writing, speaking, reading, or listening.


  • Video clips of 3-5 popular commercials
  • 5-7 objects that could be sold (e.g. a can of soup, a hat, etc.)
  • 5-7 digital cameras/mobile devices with cameras
  • Blank paper

To unlock this lesson you must be a Member.
Create your account

Register to view this lesson

Are you a student or a teacher?

Unlock Your Education

See for yourself why 30 million people use

Become a member and start learning now.
Become a Member  Back
What teachers are saying about
Try it risk-free for 30 days

Earning College Credit

Did you know… We have over 200 college courses that prepare you to earn credit by exam that is accepted by over 1,500 colleges and universities. You can test out of the first two years of college and save thousands off your degree. Anyone can earn credit-by-exam regardless of age or education level.

To learn more, visit our Earning Credit Page

Transferring credit to the school of your choice

Not sure what college you want to attend yet? has thousands of articles about every imaginable degree, area of study and career path that can help you find the school that's right for you.

Create an account to start this course today
Try it risk-free for 30 days!
Create an account