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Experiential Consumption: Definition & Example

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  • 0:04 What Is Experiential…
  • 0:37 Emotional Aspects of…
  • 1:38 Consumers & Consumption
  • 3:13 Lesson Summary
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Lesson Transcript
Instructor: Brianna Whiting
What causes us to purchase certain products? Do we buy products because of how they make us feel? In this lesson we will learn how our emotions are often the reason why we buy certain products.

What Is Experiential Consumption?

Think about the last product you bought. Why did you buy it? Did you need it, or did you buy it because you wanted it? While many of the products we purchase stem from our basic needs, there are other types of products that we purchase because we enjoy them. You see, purchasing products because of the way we feel or the positive experiences we get because of them, is known as experiential consumption. In this lesson we will learn about experiential consumption and how our emotions often influence the products we purchase.

Emotional Aspects of Purchasing

As mentioned, we purchase products for a variety of reasons. But, sometimes it is simply the emotional appeal that pulls us toward purchasing certain products. Let's look at an example.

Imagine you just won $5000 on a scratch ticket. You know you have some bills that could be paid, and your air conditioning unit hasn't been working very well. But, while flipping through a magazine, an advertisement for a dream vacation falls out and immediately grabs your attention. It just so happens that the dream vacation also costs $5000. Now a new air conditioning unit would provide you with the satisfaction of staying cool during the summer heat. And paying bills would give you the satisfaction of being debt free. But purchasing a dream vacation would appeal to your emotional satisfaction. This is because purchasing the dream vacation would give you excitement, pleasure, relaxation, and memories to last a lifetime. If you decided to go with your emotions and purchase the dream vacation, you would be experiencing experiential consumption.

Consumers & Consumption

You may be wondering if experiential consumption is the same for all consumers. Well, in short, the answer is no. Why? Because we as consumers all have different personalities, behaviors, and ways of thinking. Let's take a look at how our differences effect experiential consumption.

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