Gender in Advertising Lesson Plan

Instructor: Dana Dance-Schissel

Dana teaches social sciences at the college level and English and psychology at the high school level. She has master's degrees in applied, clinical and community psychology.

Are there differences in the ways in which genders are portrayed in the media? This lesson plan uses an interesting text lesson to enlighten students on the issue of gender stereotyping in the media. An analysis activity connects students with recent examples.


1.5 to 2 hours

Learning Objectives

Upon completion of this lesson, students will be able to:

  • define 'stereotyping'
  • summarize the issue of gender stereotyping in the media
  • list possible outcomes of gender stereotyping in the media

Curriculum Standards


Determine the central ideas or information of a primary or secondary source; provide an accurate summary of how key events or ideas develop over the course of the text.


Determine the meaning of words and phrases as they are used in a text, including vocabulary describing political, social, or economic aspects of history/social science.


Integrate quantitative or technical analysis (e.g., charts, research data) with qualitative analysis in print or digital text.


Compare and contrast treatments of the same topic in several primary and secondary sources.


  • Assorted examples of advertisements featuring different genders
  • Copies of the lesson Gender Stereotypes in the Media
  • A worksheet created using the quiz from the associated text lesson


  • Begin by displaying the examples of advertisements for the class now.
    • What differences do you notice in how the genders are portrayed in these advertisements?
    • What is a stereotype?
  • Pass out copies of the lesson or display the video lesson for the class to watch together.
  • Tell the class to read or watch the introduction and 'What is a Stereotype?' section of the lesson.
    • What recent examples of gender stereotypes in the media can you name?
  • Have the class read or watch the 'Gender Stereotypes in the Media' section of the lesson now.
    • How do the gender stereotypes in the media affect people?
  • Ask the class to read or watch the rest of the lesson now.
  • Pass out the worksheet and instruct students to work independently to complete it.
  • Fully review the worksheet with the class before continuing.

To unlock this lesson you must be a Member.
Create your account

Register to view this lesson

Are you a student or a teacher?

Unlock Your Education

See for yourself why 30 million people use

Become a member and start learning now.
Become a Member  Back
What teachers are saying about
Try it risk-free for 30 days

Earning College Credit

Did you know… We have over 200 college courses that prepare you to earn credit by exam that is accepted by over 1,500 colleges and universities. You can test out of the first two years of college and save thousands off your degree. Anyone can earn credit-by-exam regardless of age or education level.

To learn more, visit our Earning Credit Page

Transferring credit to the school of your choice

Not sure what college you want to attend yet? has thousands of articles about every imaginable degree, area of study and career path that can help you find the school that's right for you.

Create an account to start this course today
Try it risk-free for 30 days!
Create an account