Goals & Strategies for Business Networking

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  • 0:04 Business Networking Importance
  • 0:31 Strategies
  • 2:56 Setting Goals
  • 5:12 Lesson Summary
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Lesson Transcript
Instructor: Tara Schofield

Tara has a PhD in Marketing & Management

Whether you work for yourself or are part of a large company, business networking is vital for your professional growth. Use the suggestions in this lesson to develop networking strategies and create goals.

Business Networking Importance

Whether you are in a product or service business, networking is vital to your growth and success. Business networking gives you an opportunity to interact with other professionals, learning about their businesses and sharing information about your work. The more people you network with, the wider your pool of contacts and associates. This not only helps you in getting more clients but helping clients with problems outside of your expertise.


There are several different strategies that you can do to build your business network. Let's check them out.

Meet Others in Your Industry

Networking offers you a chance to meet other professionals who are aligned with your current business. For instance, if you own a website design company, you may find copywriters, graphic designers, internet providers, and people from other similar businesses. As you meet and develop a stronger relationship with these people, you have businesses you can refer your clients to when they need products or services beyond what you offer. It also gives you a chance to market your services to others. They can refer customers to you when they have a client who needs a website created for them.

Meet Service Providers

The smaller your business, the more likely you are to outsource services, such as accounting, marketing, and legal services. As the owner of a website development firm, your business may not be big enough to justify or need full-time services. However, it is vital you have help with some key functions. Through business networking, you can meet others who can provide the services that you need, such as helping with bookkeeping and taxes or creating an advertising campaign.

Meet People Who Can Help Grow Your Business

In the process of business networking, you will likely meet people who have grown their business and are looking for an opportunity to partner in other companies. These people can offer useful advice, help you solve problems, or invest capital to help your company grow. Considering your website company, you may find internet experts who can help you develop more services to offer your customers, get new clients, and expand your reach. Networking gives you the opportunity to meet people who have experience in growing and operating larger companies.

Meet People That You Can Help

Not only will you find people who can help you, you have knowledge and skills that can help others. In the course of networking, you may be asked many questions about web design. Not only may you find new customers, you will have opportunities to guide others in their website plans. It is important to remember that networking is about giving, not just taking. Share your expertise when you are talking to other professionals. They may not need your services, but they will likely know someone else who does. By being helpful, you may be the person who gets their website development referral.

Setting Goals

There are some basic goals to consider when establishing a business network:

First, talk to everyone. You never know who may need your products or services. A big part of networking is being referred to other people. Make sure you take time to learn about what others do and share what you offer, as well.

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