Elisha has Master's degree in Ancient Celtic History & Mythology, as well as a Bachelor's in Marketing. She has extensive experience creating & teaching curricula in college level education, history, English, business and marketing.
The Hospitality Industry
Did you know that a stretch limo, a football game, and a local bar are all considered under the heading of hospitality? Hospitality encompasses many types of businesses, most of them leisure services. The businesses are:
- Food and beverage - Restaurants, bars, stores
- Tourism - Parks, historical sites, tours
- Hotels - Rental condos, bed and breakfasts
- Entertainment - Sports, gambling, concerts, museums, etc.
There are also two unique headings under hospitality that aren't for leisure:
- Medical - This is where people fly into a country to have a medical procedure done and have to stay for a long period.
- MICE - Stands for Meetings, Incentive, Conventions, and Exhibition. This doesn't involve leisure, but it is a large part of hospitality for countries. This category includes conventions centers, stadiums, offices, or anywhere where international business meets.
Canada's Hospitality Industry
Canada's hospitality industry is steady in its revenue and has been for years. There has been no real serious growth or decline. The hospitality industry actually employs over 600,000 people across Canada, bringing in over 78 billion in revenue.
Why do so many people visit? Canada's largest draw is its natural sights. With places like Niagara Falls and other natural wonders, people come to experience Canada's nature. Skiing and shopping on French-inspired streets are also popular attractions, but nature is number one.
Currently, Canada's tourism is primarily from the United States. Over 75% of the people that visit Canada are from the US. Its drivability and cheap flights make Canada an easy destination for vacationing US families. Additionally, US citizens can obtain a specific visa to visit Canada. It is easier to obtain than a regular passport which increases visitors from the US.
Canada's primary advantage is its proximity. People in the US can travel into Canada with relative ease which makes planning uncomplicated. Additionally, Canada is a popular family vacation destination due to its reputation for friendly people and safe cities. When you combine that with all of the outside activities and affordable sites available, Canada is good for all budgets.
Canada also has great culture. It provides tourists a taste of France without having to deal with the flights and prices of traveling to Paris. Quebec, a partially French-speaking province, has some of the largest influxes of tourists. It has shopping, entertainment, and boutique hotels, a new up-and-coming trend for the hospitality industry. Additionally, the aboriginal culture in Canada is also a draw. With its totems and tours, tourists can experience different cultures within the same country.
The main challenge for Canadian tourism is the weather. Certain areas like Quebec and Nova Scotia get a serious amount of snow. While this is good for skiing, the snow makes it challenging to travel and deters some visitors.
Canada's hospitality industry is also challenged by finding workers needed for the market. Although pay is decent for new hospitality workers, it does not increase to a largely livable wage, so turnover rate is high. Additionally, many sites are located in very rural areas. Employees have to be willing to live and work out in solitude.
Due to its size, Canada is also still working on finding reliable, consistent transportation around the country while remaining inexpensive for tourists. This is a long term process, so it is going to take time and investment.
The hospitality industry is immense due to the variety of businesses it encompasses. Canada's hospitality industry is no different. Due to Canada's natural sights and culture, it is a vacation destination for many countries. However, the weather and high turnover of workers are consistent challenges.
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