Hospitality Industry Marketing: Importance & Strategies

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  • 0:04 Marketing a Hotel
  • 1:00 Marketing in Hospitality
  • 1:39 Marketing Strategies
  • 4:49 Lesson Summary
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Lesson Transcript
Instructor: Beth Hendricks

Beth holds a master's degree in integrated marketing communications, and has worked in journalism and marketing throughout her career.

The hospitality industry is highly competitive and requires a strategy to earn and retain a customer's business. In this lesson, you'll learn more about the importance of hospitality marketing and strategies for success.

Marketing a Hotel

Stacey works for a small hotel in the very large entertainment market of Las Vegas, Nevada. She's looking for ways to expand her reach in the community and online. She wants to build not only awareness of her workplace but create campaigns that will entice customers and keep them coming back for years.

There are lots of valuable marketing strategies that work well for the hospitality industry. It's critical to Stacey's overall business success to create a plan that not only sells the rooms and packages at her hotel but also promotes its overall experience.

According to the Bureau of Labor Statistics, the hospitality industry encompasses a variety of businesses, including hotels and motels, food services, recreation outlets, and tourist destinations. It also encompasses performing arts and spectators sports, museums and historical sites, amusement parks, and gambling establishments.

Marketing in Hospitality

Because the hospitality industry focuses heavily on creating experiences and relationships with customers and patrons, marketing that inspires customer loyalty while also reaching out to new customers is an important part of ensuring a member of the hospitality industry's success.

Hospitality marketing includes not only tangible products, such as room accommodations, tickets and food, but also intangible items such as creating a luxurious, fun, exciting, or relaxing atmosphere. Hospitality marketing is as much about selling products to consumers as it is creating a complete experience that will keep visitors coming back for more. With a little research, hospitality marketers can employ a variety of strategies that will boost awareness of their brand and encourage customer engagement, with the goal of building life-long relationships.

Marketing Strategies

These strategies include:

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