Hotel Management Case Study: SWOT Analysis of Hilton Hotels

Lesson Transcript
Instructor: Savannah Samoszuk

Savannah has over eight years of hotel management experience and holds a master's degree in leadership.

Every hotel brand comes with their own strengths and weaknesses. This lesson will take a look at the strengths, weaknesses, opportunities, and threats of Hilton Hotels.

Background with Hilton Hotels

There are several large hotel brands that stand out, such as Marriott, Hyatt, and Hilton. As a traveler, you may choose one over the other, or you might stay at a different one depending on where you're traveling to. In this lesson, we'll focus in on Hilton Hotels. Hilton Hotels & Resorts is made up of different hotels that accommodate both business and leisure travelers. Hilton has over 570 properties in 84 countries. The brands that are included in the Hilton Hotels family are the original Hilton Hotels and Resorts, Waldorf Astoria Hotels, Conrad Hotels & Resorts, Doubletree by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Homewood Suites, and Home2Suites. All of these hotels carry the Hilton name but offer different amenities and perks that reach all travelers. We'll now take a look at the strengths, weaknesses, opportunities, and threats of Hilton Hotels.

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  • 0:03 Background with Hilton Hotels
  • 1:01 Hilton Hotels' Strengths
  • 2:15 Hilton Hotels' Weaknesses
  • 3:12 Opportunities and Threats
  • 4:28 Lesson Summary
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Hilton Hotels' Strengths

First we'll take a look at Hilton Hotels' strengths. Maggie is on a road trip, and she sees a Hilton hotel. She recognizes the logo and the name of the hotel, so she decides to stop and stay at this hotel. One of Hilton's biggest strengths is their brand recognition and reputation. Travelers know the brand name and know it can be trusted. Hilton has been around for many years and has always been well known in the hotel industry. For example, Hilton has a satisfaction guarantee at all of their properties. If a traveler is not satisfied, then they are entitled to get their money back. This backs up their reputation and makes travelers want to stay with them because they know they will receive great service.

Another strength of Hilton Hotels is its diversity, or large amount of variation, in brands. As listed, there are several hotels under the Hilton umbrella, and there is a type of hotel for every traveler. The Hilton Hotels and Waldorf Astoria are for leisure and upscale travel. They also have brands for business travelers that include Hilton Garden Inn and Hampton Inn. Homewood Suites and Home2Suites cater to long-term stays. Hilton Hotels are able to hit different market segments by having such a diversified brand.

Hilton Hotels' Weaknesses

Now that we've glanced at the strengths of Hilton Hotels, we will look at their weaknesses. The biggest weakness that Hilton Hotels faces is due to their globalization, or their entry into the global market. Operations at their properties can vary due to having hotels in so many countries. There are different cultures and government policies in each country that affect the operations. This makes it harder for Hilton Hotels to run a consistent global business. For example, you might experience different amenities at Hampton in the United States than you do in South America.

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