How Emotional Intelligence Helps Businesses Succeed

Lesson Transcript
Instructor: Alyssa Sharrocks
Emotional intelligence in a business strategy can help to reach an audience on an emotional level and increase sales or client bookings. Learn about how it helps, its benefits, and how it can be taught. Updated: 11/23/2021

Emotional Intelligence

Have you ever worked in a place where everyone was the same? Where all employees spoke in the same way, believed in the same things, and absorbed information the same? Maybe in some futuristic or Utopian story this might exist, but in the real world, we are all different. Not only do we need to learn to work together, but we need to learn to work together well. Emotional intelligence helps businesses succeed by causing a ripple effect. Promoting positive relationships and effective communication in a business promotes a positive work culture, which in turn, increases productivity, revenue, and employee engagement.

The big question is: How can employees, who are so different, work together productively? Having emotional intelligence allows workers to control their emotions and handle interpersonal relationships well. It allows workers to understand and accept the fact that people do not fit into one cookie cutter definition and it takes all types of workers to create an effective team. Businesses that have employees with varied skill sets, personalities, and work styles have a greater ability to think critically and problem solve. These high-level skills boost revenue as deals are made and the business grows.

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  • 0:02 Emotional Intelligence
  • 1:18 Recruiting Candidates
  • 1:53 Making It a Priority
  • 3:22 The Impact on Clients
  • 4:08 Lesson Summary
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Recruiting Candidates

Screening for emotional intelligence happens as early as the recruitment process. Recruitment teams can embrace assessments that have been created to analyze a person's natural style to act. Many times this assessment can predict tendencies, like someone being quick to make decisions or preferring a fast-paced environment. In the screening process, hiring managers look for candidates that match the job's need or the team's need. Hiring managers are also able to bring in employees that show emotional intelligence through various skills, like empathy and active listening or are willing to be coached.

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