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How Executives Can Benefit From Engaging on Social Media

Instructor: Artem Cheprasov

Artem has a doctor of veterinary medicine degree.

This lesson goes over the many ways in which executives can benefit from engaging in social media. We'll go over examples from Twitter, LinkedIn, YouTube, and Facebook.

Social Media Benefits

What are the benefits of using social media, like Twitter, YouTube, and Facebook? On a personal level, there are many benefits. You can stay in touch with family. You might read something that just about makes your day. You can unwind after work with a funny video.

When it comes to work, executives can also benefit from social media. Yes, personally. But also professionally. How so? Well, why don't we take a closer look?

Twitter and LinkedIn

Jenny is a CEO of a medium-sized firm. She actively engages in social media. She starts off her day by reading through some Twitter comments. A lot of them are from customers mentioning one thing or another. Jenny takes some time to respond to these comments. That's because it helps show customers that a company is accessible and that everyone, even the people at the very top, carse about them.

That's a huge and important message to send to a customer base. Oh, and not to mention the fact that by listening directly to her customers, Jenny gets a front-line look at any pressing issues that might be happening, without having to wait for her sales department, which might erroneously filter some things out.

After engaging with some customers on Twitter, Jenny heads over to LinkedIn. Here she posts a short blog article showcasing her expertise. This helps establish her as a thought leader, a go-to expert on a topic. This means other professionals in her field learn to appreciate her knowledge, ask her for advice, and even provide important professional ideas for her, and her business, to use.

At the same time, she helps attract new top talent to her team. After all, wouldn't you rather work for someone who is a pioneering expert, in your field, instead of someone watching the grass grow as they wait to retire?

YouTube and Facebook

While she doesn't do this too often, Jenny schedules in some time with the marketing department, to shoot some videos, that will later be posted on YouTube. These videos are shot to help humanize her brand and amplify any corporate company Jenny thinks is important.

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