How the Internet Can Solve Business Problems

Instructor: Artem Cheprasov

Artem has a doctor of veterinary medicine degree.

This lesson is going to go over some of the many ways by which the internet can help solve numerous business problems, such as customer service and fundraising.

The Internet Solving Business Problems

Meet Amy. Amy wants to start a business. She knows full well that nowadays it's going to be a lot harder for her to start any business without using the internet compared to even 20-30 years ago. Not impossible, just a lot harder. Why? Well, the internet can help her solve numerous business problems relatively quickly.

Let's find out how in this lesson with a few examples.

Customer Service & Outreach

Most customers today aren't going to write or send snail mail, at least not right away. Customers want a quick and efficient way to communicate with businesses from the get-go.

Amy can utilize the power of social media and, of course, regular email, to communicate with and respond to her customers online. If she's overwhelmed with the amount of customer service requests she gets, she can harness the internet's power to outsource her customer service tasks to other firms that have personnel trained to take care of the customers of another business located halfway around the world.

Amy can even use artificial intelligence, or chat robots, via online chat systems to help her customers find answers to their questions quickly.

The internet also allows her to quickly publish up to date information about her company and products via a blog post, tweet, or social media post. This can easily help get her message across to lots of people at the same time, even if they're not on an email list of hers. This also allows media to pick up on her posts and, perhaps, write a cool story about it that brings her even more business.

Marketing & Selling

Amy has numerous products she needs to sell. It would be extremely time-consuming to physically reach out to a lot of people. Amy can't be everywhere at once, and it costs a lot to hire many people to go out and physically show the world that she has a superior product.

Via the internet, she can build a virtual storefront of sorts, a website that can be accessed by millions, if not billions, of people around the world. She can also place ads that can be seen by large amounts of people around the globe as well. This helps her quickly market and present her goods to a wide audience.

Raising Funds

Now that Amy has a solid customer service team working for her via the internet and because she's got amazing ads and a cool website clearly explaining why people should buy her goods, she's making a fair profit.

As a result, she wants to launch another product. The problem is, while Amy is successful, she's still running a small business from home. She has a really amazing product in mind but simply doesn't have the funds to actually test it and mass produce it.

How can she resolve this issue? Yes, she can definitely try and find angel investors or a venture capital firm that might finance her new idea. The problem is? It's a highly time-consuming task, and it may yield little to few rewards. Additionally, Amy risks giving up control of her company in exchange for financing.

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