How to Close a Sale & Provide Ongoing Service

An error occurred trying to load this video.

Try refreshing the page, or contact customer support.

Coming up next: Practical Application: Applying Upselling Techniques

You're on a roll. Keep up the good work!

Take Quiz Watch Next Lesson
Your next lesson will play in 10 seconds
  • 0:03 Working Toward the Close
  • 1:52 Closing the Sale
  • 2:33 Building a Partnership
  • 4:03 Lesson Summary
Save Save Save

Want to watch this again later?

Log in or sign up to add this lesson to a Custom Course.

Log in or Sign up

Speed Speed Audio mode
Lesson Transcript
Instructor: David Whitsett

David has taught computer applications, computer fundamentals, computer networking, and marketing at the college level. He has a MBA in marketing.

What's the most reliable way to close a sale with minimum drama? Work the sales process properly throughout the deal. In this lesson, we'll examine what steps you should be taking to make a sale and what to do afterwards.

Working Toward the Close

In baseball, a home run doesn't count unless the batter touches all of the bases as he heads for home. In sales, unless you have followed a few key steps along the way, the close may not go as planned. First we'll look at those steps, then we'll talk about what to do at the close and how to keep the customer happy afterward.

Here are the key elements as you move toward the close:

  • Earn the right to ask for the sale - Closing a sale means earning the right to do so along the way. Being on time for appointments, answering questions promptly, delivering on all of your promises - these steps matter. Lay the groundwork properly so there's less drama at the end.

  • Identify the decision maker - Before you ask for the sale, you need to know who the decision maker is and what he or she needs your product to offer. The person you're talking to might not be the person signing the sales order. Meet the decision maker if possible.

  • Make sure you've identified their pain points - Businesses buy products that solve problems. What is your customer's pain point and how does your product help?

  • Create a sense of urgency - Attaching a deadline of some kind can help move the client toward a right-now decision. A limited-time offer will give them an incentive and make them feel like they're getting more value. Be careful not to pressure the client, though.

  • Handle objections as they come up - Try to anticipate what objections the customer may have so you can be prepared with an answer.

  • Always ask for the next steps - At the end of every meeting or call, identify the next steps and get the client on your calendar. If you have handled all of the objections and built more perceived value than your items cost, the next step may be the close.

Closing the Sale

You've rounded third and are heading for home plate. How are you going to score? There are many books full of traditional closing techniques for different situations, but many of these may feel manipulative in today's world. If you've knocked down all of the objections along the way and you have built sufficient value in the customer's eyes, you can end things with two questions:

  • Have we answered all of your questions about our product? - This will smoke out any lingering questions and help you move forward.

  • Is there any reason we can't move forward with this order? - You'll either get the close (a win) or more information about what you need to do to secure the deal (also a win).

To unlock this lesson you must be a Member.
Create your account

Register to view this lesson

Are you a student or a teacher?

Unlock Your Education

See for yourself why 30 million people use

Become a member and start learning now.
Become a Member  Back
What teachers are saying about
Try it risk-free for 30 days

Earning College Credit

Did you know… We have over 200 college courses that prepare you to earn credit by exam that is accepted by over 1,500 colleges and universities. You can test out of the first two years of college and save thousands off your degree. Anyone can earn credit-by-exam regardless of age or education level.

To learn more, visit our Earning Credit Page

Transferring credit to the school of your choice

Not sure what college you want to attend yet? has thousands of articles about every imaginable degree, area of study and career path that can help you find the school that's right for you.

Create an account to start this course today
Try it risk-free for 30 days!
Create an account