Tara received her MBA from Adams State University and is currently working on her DBA from California Southern University. She spent 11 years as a sales and marketing executive. She spent several years with Western Governor's University as a faculty member. Tara has been at Study.com for seven years.
The Power of Emails to Capture Attention
Emails are an effective way to reach current and potential customers. However, with the vast amount of spam and unwanted emails, it's a challenge to get the attention of your readers. Learning to write emails that capture attention will help increase the number of people reading your messages and the response rate.
Best Subject Line Words to Use
When creating a subject line, there are some basic rules to remember.
- Keep it simple. The more complicated or the more unnecessary characters you use, the less likely it is that your email will be opened. For instance, 'Earn Dollar$$$ the E-Z Way' may get past some spam blockers, but readers will spot it as spam. However, a subject line that is straightforward will have more legitimacy.
Effective: Freelance Opportunities that Pay Well
Ineffective: Earn Dollar$$$ the E-Z Way
- Keep Your Audience in Mind. Subject lines that appeal to one group may have no impact on others. Let's imagine you are promoting a line of new baby toys. Your email is targeted to young mothers who will buy products for their children. Your subject line needs to appeal to mothers, or it may not get opened.
Effective: Exciting Toys that are Fun and Educational
Ineffective: Teach Your Kids to be More Macho
- Keep Subject Lines Short. If the reader must work hard to read the subject, they likely won't open the email. It's too overwhelming. However, if the subject is short and has appeal, the email will have a higher success rate.
Effective: Make Your Home More Comfortable - Sign Up Today
Ineffective: Sign up for a free class where you will learn how to make changes to your home that will make it more comfortable.
Subject Line Words to Avoid
When writing emails, there are keywords and phrases to avoid. These words will trigger spam filters and remove your email from the reader's inbox. If somehow your email makes it through the spam filter, it is highly unlikely the reader will open it. Some of these keywords include free, % off, perfect, good, wonderful, donate, or dollar amounts. Keep in mind, if it sounds like work or it will cost something, your open rate will decrease. Additionally, if the email sounds like it will cause the reader to work or complete something, they'll just avoid or delete the message.
The Best Length for a Subject Line
There are two schools of thought on the length of a subject line: (1) too short and people won't read it, (2) too long and people won't read it. The best bet is to keep your emails subject lines in the middle zone. Ideally, you'll want your subject line at around 40 or 50 characters. This will likely be around 10 words, give or take a few based on word length.
Effective: Taylor Dance Studio Recital Tickets Now Available!
Ineffective: Get Dance Tickets
Ineffective: Dance recital tickets for Taylor Dance Studio recital can be purchased now at the dance studio
Measuring Email Success
The easiest way to measure the effectiveness of your email is to review the number of people who opened your email. Your email program should also report on any clicks, meaning how many times people clicked on a link or item within your email. The more email openings and/or clicks, the more interactive your website is.
Creating emails that capture a reader's attention is fun and effective with some basic information. Some keys to remember include knowing the best subject line words and phrases to use, avoiding some basic words and phrases, managing the length of the subject line, and measuring the success of the email.
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