How to Create Relationships with Social Media Followers as an Executive

Instructor: Artem Cheprasov

Artem has a doctor of veterinary medicine degree.

This lesson goes over numerous strategies executives can use to create meaningful relationships with their social media followers. Some include being fair, human, and responsible.

Executives and Relationships

Executives are probably in their position because they are so good at creating and leveraging relationships with people. Yet many executives seem to forget to use those amazing skills of theirs when they use social media.

It's as if the virtual world has completely different social norms than the real world. As this lesson makes it clear, that couldn't be further from the truth. If you want to create excellent relationships with social media followers, try to pretend you're interacting with them personally.

Be You

One of the most important things you can be in a virtual world is the real you. Sounds a bit contradictory. It's a virtual world, but you should still write, act, and speak as you would in the physical world.

It's hard to pretend to be someone else for long, and it will come across as forced and fake to a lot of people. Not only that but if someone from your social media following meets you in the real world, they're going to be a bit taken aback that you are, well, so different than what they expected.

Finally, by being yourself instead of someone else, a unique voice will start to develop to your tone and actions on social media, which by itself will be attractive to people and will serve as a unique identifier of who you are and what you stand for. Being you helps you literally stand out from the social media crowd.

Similar to this is the concept of finding your niche. Even as an executive, there are only so many things that you enjoy and can say you are an expert in. Nobody believes that there is a person who knows everything and if you pretend to be that person, you're going to get laughed out of the social media room.

Instead, be selective about what you discuss on social media and simply be honest about the fact that some things are best left to be talked about by experts in other fields. Finding your niche, and sticking to it, can also help make you a social media influencer, a recognized expert in a field others look upon for advice and ideas.

Be Fair

In the world of social media, your followers will want to be engaged with you as well. So it's important that you foster those relationships. This means you shouldn't censor your followers. Censorship could mean anything from deleting someone's post for no justifiable reason or by completely blocking them. Doing this can create a lot of ill will that will spread on other social media channels that you cannot censor.

In some cases, however, it is impossible not to censor someone doing something clearly against the rules. In those cases, be upfront with your followers as to why you had to justifiably censor someone (just don't mention them by name so as not to sound vindictive). People will understand if it's truly a fair call on your part.

Work That Social Media Following

Justly interacting with your social media followers in this, and other ways, can help create brand ambassadors, people so highly devoted to your brand or your company's brand that they spread the word about it via their social networks, shares, posts, blogs, and so on.

Don't Play the Blame Game

One thing to remember when doing all of this is that you are using social media as an executive. In other words, as a leader. No one likes a leader who blames others, so don't pass the buck. That is to say, don't deflect responsibility or blame others, especially when you're at fault.

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