Importance of Building Commitment & Trust in Strategic Decision-Making

Instructor: Sean Kennedy

Sean has 8 years experience as a supervisor and has an MBA with a concentration in marketing.

It is essential to build commitment and trust when involved in strategic decision-making. In this lesson, we will discuss the importance of strategic decision-making, commitment, and trust in an organization.

What is Strategic Decision-Making

The Blowout Marketing Firm has some strategic decision-making that can help their company grow. Strategic decision-making is when a manager creates goals and alters strategies to help reach them.

For instance, if a manager wants to increase customer service, they will develop a new technique such as customer surveys to determine how effective the company's customer service is. The overall goal is to get employees to attain the goals and increase sales for a company. Along with making critical decisions, a manager must have commitment and trust in order to be successful.


Joe is a manager at The Blowout Marketing Firm; he is a key decision maker in the organization. Joe is asked to contact a big client and decide if they should develop a marketing campaign for them. Everyone was counting on landing the big client, but Joe did not call them because he thought it would be too much responsibility to oversee the project. This poor strategic decision lost the business a lot of money and made Joe look like a poor manager with little commitment to the organization.

Management is the decision maker in an organization. In strategic decision-making, it is essential to have a commitment to the team and the process of making decisions. Commitment is the ability stick with the decision-making process and implement the decisions until completion. When management does not stick with the decision-making process, the decision may not be implemented. The company can lose sales and it can affect the organization.

As a manager, you must make sure you are willing and able to work in a team, stick with a project, and figure out ways to overcome obstacles. When a manager does not commit, there is a trickle-down effect to the other employees. A manager that can not make a decision should not be a manager. It is a crucial rule to make sure the organization runs properly.


The Blowout Marketing Firm's manager Joe is the key decision maker, and he has been having issues with his employees. The employees have not been able to trust Joe because he has not taken any of their suggestions into consideration, and he is always telling employees that he needs a new job. This not only breaks trust but also brings down employee morale. It is essential for trust to be present in the organization in order to help the business achieve goals.

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