Ineffective Group Communication in Groups Video

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  • 0:03 Ineffective Group…
  • 0:54 Factors
  • 3:19 Lesson Summary
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Lesson Transcript
Instructor: Jennifer Lombardo
Ineffective group communication can dramatically impact the productivity and workplace success of a company. There are five factors that need to be addressed in order for groups to work together effectively.

Ineffective Group Communication

C&C Chocolate Company can't recover from their disastrous product launches. Their new Chopper bar, made of chocolate and crushed grasshoppers, was voted 'The Worst Product of the Year.' Now the pressure is on the team to create a wildly successful product for next year to redeem themselves. The group members are not being productive and are fighting all of the time.

Ineffective group communication is poor team communication from lack of trust, respect, commitment and cooperation. A group structure is used in the workplace to coordinate projects and provide expertise from multiple viewpoints. Sometimes, the groups can be deemed ineffective and actually paralyze productivity and decision making. There are five areas of potential problems that groups should be aware of when working on a task.


There are five factors that can lead to ineffective group communication: lack of focus, inequality of group members, negativity, lack of cohesion and poor leadership. Let's take a look at each.

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