Infomercial Project Ideas

Instructor: John Hamilton

John has tutored algebra and SAT Prep and has a B.A. degree with a major in psychology and a minor in mathematics from Christopher Newport University.

These three group projects will help you teach your middle schoolers about those riveting infomercials, and lead them to grasp why people buy the legendary products from the salespeople who tout them.

Why Infomercials?

Who hasn't been entranced by the infomercials of Miss Cleo or Jack LaLanne late in the evening and perhaps called to order the product or service--even one they didn't need? Scientists are now aware that much of the marketing world involves the psychology of the human mind. By learning more about infomercials, also known as 'paid programming,' your students may be much less apt to make impulse purchases for products and services they don't really need. The group projects in this asset will expose students to this unique aspect of society and help teach the complexities and hard work that go into creating an infomercial before it airs.

The Absolutely Most Legendary Product in History Ever Infomercial Project Idea

  • Materials: hat, internet access, pen, slips of paper

In this project, your students will have the chance to create their very own infomercials. Divide them into six groups. Then, have them go online to watch some clips of old infomercials. Write the following infomercial ideas onto slips of paper and place them into a hat:

  • A weight-loss supplement made out of high-fat chocolate and peanut butter candies
  • An all-natural laundry detergent made with wheat, corn husks, and olive oil
  • An exercise bike made of plastic with four wheels of varying sizes
  • A real estate investing system in Austria that uses Monopoly money
  • A carpenter's tool made of cardboard with 50 different attachments
  • A line of tin jewelry that also doubles as miniature cellphones

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