Internal & External Public Relations Roles

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  • 0:03 Public Relations
  • 1:05 Internal Public…
  • 2:46 External Public…
  • 4:27 Lesson Summary
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Lesson Transcript
Instructor: Sean Kennedy

Sean has 8 years experience as a supervisor and has an MBA with a concentration in marketing.

Public relations allows an organization to share information about itself and creates a positive perception of the organization. In this lesson, we will discuss the roles of internal and external public relations.

Public Relations

Have you ever wondered who handles the policies in an organization or how a company responds to media coverage? Well if you didn't know, it is public relations who handles these essential tasks. Public relations (PR) provides strategic support for a company and its products to help make sure the organization has the highest quality of communications and a positive public perception. The company's size determines how large the PR team is. A small business may only need one person in charge of PR, but major corporations may require a large team to handle and respond to any communication that needs to be provided.

Some companies may even hire someone outside of the company to handle PR if they don't have the resources to efficiently carry out the PR responsibilities. Companies may hire both internal and external public relations teams. In this case, it's essential to ensure the roles are clearly defined to avoid confusion between both teams.

Internal Public Relations Roles

Internal public relations is the communication that takes place within an organization. Internal PR plays an essential role in the company's success because if the communication does not flow properly, employees will feel out of the loop. Remember, when using internal public relations, the employees' best interests should be of strong consideration, but there's also an important financial aspect to it. Internal public relations members are responsible for effectively managing the PR budget. If internal public relations are not efficient, external public relations will not be possible.

Companies must have a strategic PR plan put in place in order to reach their business goals. The internal PR team is responsible for developing a successful strategy. As a PR manager, it's essential to make sure the strategy will help the company and benefit employees. The PR team should meet with owners to decide on the PR strategy and what can help improve internal public relations. Any upcoming events or PR activities should not only be communicated to the bosses, but to every employee in the organization.

The Chocolate Fountain Company has a large business with over 400 employees. Public relations sends out a newsletter each month to keep employees updated on company happenings. All employees are sent the information, and managers are encouraged to discuss the newsletter's events in a meeting. This practice is helpful because it's a fast and easy way to spread information to employees. Instead of handing out flyers, email is a perfect way to keep employees updated with what is going on inside the company and outside activities as well.

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