Internal Strengths & Weaknesses in SWOT Analysis: Definition & Examples

Internal Strengths & Weaknesses in SWOT Analysis: Definition & Examples
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  • 0:01 What Is SWOT Analysis?
  • 0:54 What Are Internal…
  • 1:48 Strengths and Weaknesses
  • 2:59 Lesson Summary
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Lesson Transcript
Instructor: Paul Mckinney

Paul has been in higher education for 17 years. He has a master's degree and is earning his PhD in Community College Leadership.

An organization must have the ability to examine and make changes based on internal strengths and weaknesses. The use of tools such as the SWOT analysis is the key to a successful organization.

What Is SWOT Analysis?

An organization must have the ability to examine and make changes based on internal strengths and weaknesses. The use of tools such as SWOT analysis is the key to a successful organization.

SWOT is a structured planning tool that can be used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in running a business venture. Using a SWOT analysis can help a business determine the advantages or disadvantages of changes they want to make based on internal and external factors. A SWOT analysis can be broken down into two distinct parts: the strengths and weaknesses, based on internal environmental factors, and the opportunities and threats, based on external environmental factors. For the purposes of this lesson, we are going to focus on the internal environmental factors, or the strengths and the weaknesses.

What Are Internal Environments?

If there is anything that is steadfast and unchanging, it is change itself. Change is inevitable, and organizations that do not accept change and adjust their business model are doomed to fail. Events or situations that affect the way a business operates can have either a positive or a negative impact on a business. These are called environmental factors.

There are two types of environmental factors: internal environmental factors and external environmental factors. Internal environmental factors, on which we're focusing today, are events that occur within an organization. Generally speaking, internal environmental factors are easier to control than external environmental factors. Some examples of internal environmental factors are:

  • Management changes
  • Employee morale
  • Culture changes
  • Financial changes and/or issues

Strengths and Weaknesses

To help determine what (if any) changes need to be made to internal environmental factors, an organization should look inward at its own strengths and weaknesses. An example of internal strengths could be an organization's solid financial base, a well-educated workforce, or high-tech equipment. All of these are great examples of organizational strengths. Upper management should always be forward-thinking and set goals that exploit the organization's strengths.

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