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International Tourism & Travel Organizations

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  • 0:01 International Tourism…
  • 0:59 World Travel and…
  • 2:23 Skal International
  • 3:17 Air Transport Association
  • 4:10 Civil Aviation Organization
  • 5:28 Lesson Summary
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Lesson Transcript
Instructor: Yuanxin (Amy) Yang Alcocer

Amy has a master's degree in secondary education and has taught math at a public charter high school.

Learn how international tourism organizations help those in the travel and tourism industry improve their business and help business owner appreciate the benefits that travel brings. You'll also find out about four of the major international tourism organizations and their summit dates.

International Tourism Organizations

When travel and tourism first began, people didn't go very far. Perhaps they would go to a neighboring town or state, but rarely did people travel to a different continent unless they were extremely wealthy. Fast forward to today and you find people traveling all over the place. People have destination weddings in other countries and people cross oceans just to see the scenery.

To encourage international travel and to help travel and tourism companies operate with a common set of standards, international tourism organizations have been created. An international tourism organization is an organization created to further the interests of the tourism industry and to bring together the various businesses involved in the industry. The benefits the travel industry brings to various destinations is also highlighted by these organizations. In this lesson, we'll take a look at a few of these international tourism organizations.

World Travel and Tourism Council

The first on the list is the World Travel and Tourism Council (WTTC). A group of CEOs in the travel industry created this council in 1991 to help the industry grow by advertising the economic contribution that travel and tourism provide. Tourism sectors covered by the WTTC include airlines, cruises, hotels, transportation companies, tour operators, travel agencies, and technology businesses. The WTTC's goal is to foster public-private partnership and encourage growth in the $300 billion industry. The council also judges the Tourism for Tomorrow Awards to reward environmentally-friendly tourism.

More than 140 CEOs around the world are currently members of the WTTC. Each year, the WTTC holds a summit, or conference, where government leaders, cabinet ministers, and CEOs of high-ranking tourism companies are invited. These summits highlight the economic, global, and social role of the tourism industry. The Global Summit of 2017 was held in Bangkok, Thailand, in late April with the theme Transforming our World. Presentations highlighted how the industry is seeking to the 2030 Agenda for Sustainable Development and how the industry is handling the challenges that come with developing an environmentally-friendly tourism business.

Skal International

Another international travel organization is Skal International. Travel managers in Paris started this organization in 1932 to promote the spirit of friendly exchange between nations. In 1934 they officially incorporated, represented by delegates from about a dozen European cities. Since then, Skal has grown to claim 15,000 members from 80 different countries.

Skal International holds meetings locally, nationally, regionally, and internationally. In June 2017, for example, there were local Skal meetings in Monaco, Cape Town, and Bombay. There were also two regional Skal summits in North and Latin America. Skal International also participated in the VERGE Hawaii Sustainable Tourism Summit, an invitation-only event for those in the tourism industry to discuss sustainability in business.

Air Transport Association

The International Air Transport Association (IATA) is an association of airlines founded 1945. 275 airlines are members of this association. Together they handle 83% of all air traffic. This association provides a means for airline leaders to communicate with one another and assists in the development of industry policies for safer air travel. For example, it's currently working on a means to tag luggage to lower the amount of luggage that's lost. Currently, over 17,000,000 bags out of 4,000,000,000 get misplaced. Granted, that's only 0.43 percent, but the IATA wants to lower that number even more. They also have an array of other policy goals, including implementing streamlined payment, reducing regulations to enable faster travel, and reducing fuel fees charged to airlines.

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