Internet Marketing: Definition & Examples

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  • 0:01 What Is Internet Marketing?
  • 0:55 Types of Internet Marketing
  • 4:34 Why Is Internet…
  • 5:05 Lesson Summary
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Lesson Transcript
Instructor: Beth Loy

Dr. Loy has a Ph.D. in Resource Economics; master's degrees in economics, human resources, and safety; and has taught masters and doctorate level courses in statistics, research methods, economics, and management.

This lesson defines Internet marketing. Different types of Internet marketing, including websites, email, and more are reviewed. See how Internet marketing is used and why it is important.

What Is Internet Marketing?

Imagine being able to reach millions of potential customers in a day! What would be the fastest, quickest, and most efficient way to do this? Well, it certainly wouldn't be with the Pony Express. The Internet is our digital express, and we need to know how to leverage our marketing opportunities.

Internet Marketing is online marketing using websites, email, advertisements, videos, and blogs. Social media and mobile marketing could be included in this, but they are unique enough that they have their own lessons. So, let's focus on the Internet and the ways we can use it to market our goods and services.

Internet marketing is a developing field that keeps marketers on their feet and consumers looking for the best deals. Now that we do so much online, it's very easy for marketers to learn not only what consumers want, but how and when they want it.

Types Of Internet Marketing

Let's look at different types of Internet marketing and how they're used.

First, websites are a vital piece of an Internet marketing package. Some websites are set up as branding sites while others are strictly for direct sales. It all depends on what you're marketing. For example, Gatorade's website is more about selling the brand than making online sales. The website presents engaging content to attract consumers, but direct sales is an afterthought. Once a visitor learns what great products Gatorade offers, sales will more likely be made during a visit to the grocery store. An example of a website dedicated to sales is Amazon. When we go to Amazon, we're wanting to shop, and the website guides us into finding what we need quickly and efficiently.

Secondly, email remains a very powerful marketing tool. It is content-driven and cost-effective. Companies tend to use emails to foster relationships with customers by offering special deals. Personalized, interactive, and eye-appealing messages continue to grab readers' attention. There are, however, problems with relying too heavily on email for your Internet marketing. One drawback of email marketing is spam, and no, not the one in the can! Spam is unsolicited email, sometimes involving the marketing of a good or service, but most often it's just junk email. Companies are now using opt-in lists to prevent messages from being tagged as spam. Opt-in email messages are sent out only to those who signed up to receive them.

Online advertisements are another type of Internet advertising. These are usually those boxes that we see running on the edge of our computer screen. Or, they rudely appear in front of the webpage we're reading. They might be prompted by a recent Internet search or shopping cart addition. So, if you are searching for new wheels for your vehicle, you will more than likely see an ad for a tire company creep into your search. The ad may slip into the side of your browser or pop out in front of the content you're reading. You could see a chat feature come and go or even a ticker showing customer reviews. If it attracts your attention, the ad has been successful.

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