Involvement of Marketing Education with Community & Industry

Instructor: Beth Hendricks

Beth holds a master's degree in integrated marketing communications, and has worked in journalism and marketing throughout her career.

Building relationships between education programs and community organizations can be beneficial for all parties. In this lesson, you'll learn about creating community-education partnerships.

A Win-Win Situation

Abigail is a marketing student at a four-year college in a small town in the U.S. One of her professors has tasked her with finding ways to bring the marketing program and various organizations together. Her goal is to encourage involvement and support for the university's program in the community and various industries.

Community groups and industries can form partnerships with marketing education programs.
shake hands

What Abigail uncovers is a variety of programs that can help engage the community, university, and industry leaders in the small town. Let's look at a few of the options Abigail found.

Getting Involved

Abigail's research uncovered a myriad of ways that marketing programs and community and industry organizations can partner to offer a win-win experience for everyone involved. For example:

1. Internships: As workplace demands grow and a highly-skilled workforce is needed, more colleges are moving toward practical learning experience such as internships in a variety of industries and organizations. Colleges gain community partnerships, student get hands-on experience, and businesses can supplement their workforce with minimal added expense.

2. Externships: Shorter in duration than an internship, an externship can provide a job shadowing opportunity for students in the marketing field. This relationship between a college and a community organization can allow students to get a taste of what the marketing field is like and various responsibilities in day-to-day operations.

3. Service learning projects: Students who participate in service learning projects can apply their education-acquired knowledge and skills to community-based activities, while earning classroom credit for their marketing work. A marketing service learning project might include designing brochures for a charity event and marketing that event to the public.

4. Mentoring: Mentors from the community or industry organization can meet with students in marketing programs, helping strengthen community bonds while providing invaluable, personal advice and instruction for the next generation of workers.

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