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Large Retail Store: Setup, Layout & Examples

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  • 0:03 Setting Up a Large…
  • 1:50 Large Retail Store Layout
  • 3:25 Lesson Summary
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Lesson Transcript
Instructor: Sean Kennedy

Sean has 8 years experience as a supervisor and has an MBA with a concentration in marketing.

Opening a large retail store can be overwhelming. In this lesson, we will discuss how to set up before opening and how to design the layout of the store to help gain sales from consumers.

Setting Up a Large Retail Store

Grace is the general manager of a large retail clothing store that is opening up soon. She has the responsibility of setting up the store, which is not an easy task to take on. There are numerous things to consider when setting up a large store. She must make sure that all items to display are ordered before opening, make sure the displays are set up properly, hire employees, choose management, and deal with many other small details that need to be taken care of before opening. Setting up the store will take strong management and dedicated employees.

Merchandise

Let's first look at merchandise. Making sure there is a sufficient amount of merchandise to display helps to make sure the store looks full and ready to open. Could you imagine if Grace decided to open the retail store with half of the store full and the other half empty? This would not be appealing to customers and would not allow them to gain enough perspective into the store's personality.

Making sure all stock in the back of the store is organized is another important part of the setup process. When an employee needs to grab an item for a consumer from the stockroom, it should be easy to find and accessible for any employee to grab. Employees may need to grab stock to give to customers right away or to refill displays.

Marketing

Now let's look at marketing. Utilizing a diverse marketing campaign is essential to any business - especially a new one. Depending on the type of large retail store it is, it may be part of a chain, or a line of stores under the same brand name, which means the company would have significant funds to use on advertising. Using advertising will help consumers learn about the store opening and will entice them to visit the store. Posting on social media and airing television commercials are examples of using advertising to bring awareness to the new store.

Large Retail Store Layout

When developing the layout, or its placement of items and displays of a store, it's essential to make it welcoming to the guests.

Display

Let's first look at your displays. The first way to welcome guests is by having a window display. The window display should not be cluttered, and it should be appealing to the consumer to draw them into the store. Putting your new items in the store window will also work as a form of advertising for the company. Have you ever walked into a store and been drawn to a certain item of clothing? Well, it was probably because the store had an eye-catching display. Having something for the customer to look at when they walk in is essential.

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